If you’re like most MSP business owners, you want your website to rank as high as possible on Google. The higher you rank, the more traffic you will get to your site. To increase your rankings, it’s important for Google to index your site quickly and easily. Today, I will share 6 ways that you can help Google index your MSP website faster. I’ll also give some tips on creating high-quality content that no one else is creating!
Create High-Quality, Relevant Content
The first way to help Google index your site faster is to make sure that you have high-quality and relevant content. This means creating content that is unique and interesting, not just a regurgitation of what everyone else is saying. You also want to make sure that your content is updated regularly. If you can’t create new content every day, then try to update your site at least once a week.
Track the Effectiveness of Your Sales Calls
Another way to help Google index your site faster is to use a platform like CallRail and its transcription feature to track the effectiveness of your marketing call efforts. CallRail’s Transcription can help you determine which keywords are being used most often on your calls, and it can also help you identify new leads. You can then use this information to create content that is specifically targeted to those keywords.
Use a Live Chat Tool
Another way to help Google index your website faster is to use a live chat tool. Live chat allows you to communicate with potential and current customers in real-time. This not only helps you build trust with potential clients and close more sales, but it also allows you to create content that is relevant to your customer’s needs.
Create Case Studies
Another way to help Google index your site faster and create high-quality, unique content is to create case studies. Case studies are a great way to show potential customers what you can do for them. They also help Google index your site faster, because they provide valuable information that can be used in search engine results pages (SERPs). Case studies are a great way to show off your skills and expertise. They are also a great way to show how you have helped other businesses achieve their goals. When writing case studies, make sure that you focus on the challenges that your client faced and how you were able to help them overcome those challenges.
Use YouTube Videos
A great way to help Google index your website faster is to use videos on YouTube. Not only are videos a great way to engage potential and current customers, but they are also a great way to show off your products and services. YouTube videos also help Google index your site faster, because they provide valuable information that can be used in SERPs. You can create short product demonstrations or interviews with happy clients. Just make sure that your videos are high quality and relevant to your target audience.
Optimize Your Webpages for SEO
The fifth way to help Google index your website faster is to make sure that you are optimizing your web pages for SEO. This means using the correct keywords, titles, and descriptions on each of your pages. You can use a variety of research tools to help you find the right keywords to use.
How To Create High-Quality MSP Content
Now that you know how to help Google index your website faster, it’s time to start creating some high-quality content! One of the best ways to create high-quality content that no one else is creating is to avoid recycling content.
If you’re just sharing information that every other MSP is sharing, then you’re not really adding anything new to the conversation. Instead, try focusing on topics that are specific to your business or industry. That way, you can share information that is relevant to your audience and that they won’t find elsewhere. Another great way to create high-quality content is by using original research. If you have data or insights that are specific to your business, then use it to create truly unique content.
Remember, the key is to be creative and original. Don’t just recycle the same old topics that everyone else is talking about. Be sure to update your site regularly, and use a variety of marketing channels to create relevant content.
Here are five tips to get you started:
Tip #1: Make Sure Your Content Is Relevant
MSPs should always be creating relevant content that their target market will find useful. This means staying up-to-date on industry trends and sharing relevant news, insights, and advice.
Tip #2: Write Useful How-To Articles
People love how-to articles. They’re a great way to show your expertise and help readers learn something new. When writing how-to articles, be sure to include clear instructions and screenshots or images whenever possible.
Tip #3: Share Industry Insights and Opinion Pieces
Sharing your insights and opinions on the managed IT services industry is a great way to attract attention and build trust with potential clients. Be sure to stay up-to-date on industry news and trends, then share your thoughts in blog posts, social media, and beyond.
Tip #4: Create Engaging Visual Content
Visual content is a great way to engage readers and stand out from the competition. Infographics, videos, and slideshare presentations are all great options for MSPs looking to create high-quality visual content.
Tip #5: Leverage Guest Contributors
Guest contributors can help you expand your reach and share your content with a new audience. When considering guest contributors, be sure to choose someone knowledgeable and relevant to your target market.
High-quality MSP content is essential for attracting new clients and growing your business so you can increase your chances of getting Google to index your website faster. By following the tips in this article, you’ll be on your way to creating content that is relevant, useful, and engaging in no time. If you find yourself needing help creating content that will help Google index your website faster, give us a call today at (716) 263-6961.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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