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In today’s digital landscape, business-consumer dynamics have changed significantly. The presence of digital channels has affected buyer behavior and consumers are now determining how they receive information. Today, consumers are not waiting for the best time to give you a call or waiting for your next commercial, consumers are relying on the internet to find relevant information about your business. Video continues to be the preferred medium for consumers who want to receive information about products or services that have piqued their interest.
Over 96 percent of people rely on explainer videos to find out more about a product or service they are interested in. According to a HubSpot study, when text and video are available to consumers on the same page, the majority of those consumers would prefer to watch a video to learn about a product or service.
As an MSP business owner, you must learn how to adapt to the changing dynamics. If your target audience is looking for more information about your managed IT services, it is your job to provide them with the information they need in a form they want to consume. With more than 2 billion active users, YouTube is the preferred platform to receive information in video form.
When you provide prospective clients with the information they are looking for, they will thank you for it – and your MSP business will benefit from it. After watching a video, over 80 percent of people are convinced to purchase a product or service. This high number means your digital marketing strategy must include marketing on YouTube.
Let’s be honest: We all love videos. We love watching videos on our favorite streaming platform, we love watching the videos people post on Facebook, Instagram, and TikTok, and we love spending hours watching random videos on YouTube—should I keep going? Videos are captivating! Sometimes we can’t help ourselves.
How many times have you returned to YouTube to watch the same video you watched the week before? More times than you’re probably willing to admit! If your prospective clients love videos as much as you do, it’s worth adding video to your MSP marketing strategy. If you haven’t yet included YouTube marketing as part of your overall MSP marketing plan, you should definitely get on YouTube for MSP marketing now.
Your prospective clients are in control of the information they receive. Using YouTube for marketing is a win-win for MSP business owners and their clients. Make sure that the information you share about your MSP business answers their questions and positions you as a trusted resource they can reach out to. Create the type of information prospective clients want to consume.
Here are my top three tips for using YouTube to increase the authority of your MSP website and your YouTube channel.
Develop a Brand
Develop a credible brand on YouTube the same way you would through other branding tasks. YouTube allows you to post videos that will allow you to establish a level of trust and authority. With a trustworthy brand, you can gain loyal subscribers who will gladly share your videos on other social media platforms. Your YouTube videos can help humanize your MSP business’s brand. Your videos can bring your brand to life, transforming your static messages into engaging videos.
Associating your MSP website with your YouTube channel will indicate that you are the representation of your brand on YouTube. This leads to more relevant video results directing viewers to your business when a prospective client searches for terms relating to the MSP services you offer.
Have a Purpose
If someone asked you to describe the purpose of your YouTube channel, what would you tell them? What do you want to achieve from marketing video content on YouTube? Here are a few reasons why you may want to market your MSP business on YouTube:
After you have established your purpose, you must make sure your videos are clear, direct, and personable. To make sure your YouTube videos are viewed by your targeted audience, make sure you implement best practices with a strategy and your purpose in mind.
Offer Things of Value
You must create supporting content that’s both valuable and engaging to your target audience. If you can create high-quality videos that attract your target audience and others to share, you will signal to search engines that you are producing valuable content. Keep in mind it takes time and patience to build a YouTube audience. Focus on creating high-quality and valuable content for your audience.
Using YouTube to market your MSP business can help you re-purpose valuable content you’ve already created without the need to spend additional time or make an investment in expensive equipment. Re-purposing valuable content you have already created is an effective form of content marketing. If you have already created content that you know your target audience appreciates, you can use that content and convert it into videos.
One of the biggest reasons many MSP owners aren’t leveraging YouTube is…themselves. Many MSP business owners say they would develop a YouTube marketing strategy if it weren’t for challenges like time and financial resources. However, getting started on YouTube is much easier than you think. Time and budget limitations should no longer be an excuse for not using YouTube. You are likely walking around with a smartphone, so you can start creating YouTube content with equipment and resources you already have.
YouTube provides your business with an incredible opportunity to get more traffic and more clients. If you’re not using YouTube to engage your target audience, you’re missing out on one of the best business opportunities. Develop a brand, have a purpose, offer valuable content, and reap the benefits of using YouTube to grow your MSP business. Contact us today and learn how to create and promote engaging YouTube content for your business.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.