MSP Marketing Knowledge Base

More and more MSPs are turning to Teams for their webinars. Discover why that is. BAD idea and what options exist.

Videos continue to take over the internet and have become a vital marketing channel for MSP providers and other businesses.

Every managed service provider (MSP) is looking to grow its business. Unfortunately, many have been frustrated with their marketing strategies or hefty fees charged by some digital marketing agencies only to end up with insignificant results.

The MSP Sales article describes six skills that help an MSP build better client relationships and increase sales without the need to concentrate as hard on selling.

StoryBrand is the marketing technique that creates copy for virtually any platform, but differentiates from the traditional model. In StoryBrand content, the customer is the hero. 

To create a successful marketing strategy, you must have a clear picture of the clients you aim to serve.

Most MSPs find it hard to sell their services to architectural, engineering, and construction companies.

We speak to several Managed IT Services daily, and we are always asked for advice on attracting and meeting new clients.

Marketing your MSP business takes many forms. One reliable and long-term approach is content creation.

Have you done all you can to attract the first client to your IT consulting business without much success?

20+ Years of service. Initial.IT has worked with Denver companies providing amazing IT services.

If you have been wondering why your marketing efforts on Facebook have not been gaining attention or getting much traction, it could be because you are not exactly paying to play — this could be attributed to Facebook's sole algorithm.