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What do I mean by this?
Most MSPs struggle with sales and leads.
It’s not because they don’t have a plan. It’s sitting on their server somewhere. It’s because they’re not doing the work.
MSPs like to sit back and wait for people to come to their contact page, fill out a form, and request service. Or, they send out an email or direct marketing campaign and expect people to respond right away.
Success in the MSP industry takes a heck of a lot of effort and work.
You must chase your leads.
And, sometimes you have to get “down in the pits” and “get your hands dirty.”
This means you’ve got to:
Ninety percent of you are sitting back waiting for the work to come to you.
And 90 percent of you are failing at marketing your MSP business.
Think of your business as a marketing and sales organization that happens to sell IT Services.
Put your efforts where the leads are. Canvas – Knock on some doors. Talk to people.
Use marketing folks for your canvassing, not your IT guys. Out of 50 people, you can expect to get 3 to 5 solid prospects.
When canvassing, ask:
If they insource, get the name of their IT coordinator and follow up.
If they outsource, ask them what IT company they use.
The key word is “engage.”— Engage your leads. Keep up with them. Help them to keep up with you —This is what builds relationships.
Hustle, grind and do the work!
Ulistic can help.
Here’s an example of what we did for one MSP in North Carolina:
They had been in business for 20 years. They tried doing the marketing themselves, but since they found Ulistic, they’ve been able to capture the business that was getting away.
We helped them stay focused. With our help, this MSP developed and implemented effective marketing materials such as digital and print newsletters, Webinars, sales letters with offers, and more. All of their marketing materials are now focused and tailored to get the results they want.
And the results they got! With help from Ulistic, they signed $600K in new contracts within the first seven weeks of 2017!
You still have to roll up your sleeves and get to work.
You have to do the hard work, but we’ll keep you focused. Let Ulistic help you with social media, automated marketing, canvassing and more, so you can catch those leads you chase!
Let’s chat. Email me at firstname.lastname@example.org or call me directly at Ulistic at (863) 451-3088.
In the meantime, want to know more about marketing your managed services business?
Check out these articles:
Each month, Ulistic meets with well over a 100 managed IT service companies concerning their MSP marketing needs. And because so many MSP business owners know our thoughts and feelings (from this website) on all things “MSP Marketing,” they often ask our team about some of the other MSP Marketing agencies in the industry.
We’re never ones to steer away from being blatantly honest when it comes to our competition, and we want our clients and the MSP community to be as informed as possible.
Here is a list of some of the companies other than Ulistic that have a solid MSP Marketing history in the managed services industry…
Every few days, I have the luxury of discussing websites and web marketing with some of the sharpest minds in the managed services community.
During every single discussion this one particular question is raised:
“Stuart, what are the top managed services websites you see?”
One thing for sure, there are a lot of companies out there offering managed service provider websites. Some do an excellent job and some, in my own opinion, are just cookie-cutter replicas of one another…
Is Your MSP Marketing Plan Up-To-Date & Are You Executing?
Many MSPs come up with great marketing ideas; they may write them down and have every intention to put them on their to-do list. However, these great ideas often get pushed to the “back burner” due to other pressing priorities, such as technical issues or a server deployment that gets in the way…
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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