What do I mean by this?
Most MSPs struggle with sales and leads.
It's not because they don't have a plan. It's sitting on their server somewhere. It's because they're not doing the work.
MSPs like to sit back and wait for people to come to their contact page, fill out a form, and request service. Or, they send out an email or direct marketing campaign and expect people to respond right away.
Success in the MSP industry takes a heck of a lot of effort and work.
You must chase your leads.
And, sometimes you have to get "down in the pits" and "get your hands dirty."
This means you've got to:
- Follow up on every single click-thru on an email, and every interaction on social media.
- Get up from your desk and get out and network.
- Get up early in the morning and go to the 7:15 am breakfast club meeting at the Chamber of Commerce.
- Take prospects out to lunch and explain how you can ease their IT pain and help them grow their business with the right technology.
- Stay out late and network at business club dinners.
Ninety percent of you are sitting back waiting for the work to come to you.
And 90 percent of you are failing at marketing your MSP business.
Think of your business as a marketing and sales organization that happens to sell IT Services.
Put your efforts where the leads are. Canvas – Knock on some doors. Talk to people.
Use marketing folks for your canvassing, not your IT guys. Out of 50 people, you can expect to get 3 to 5 solid prospects.
When canvassing, ask:
- How big is your company?
- Do you insource or outsource your IT services?
If they insource, get the name of their IT coordinator and follow up.
If they outsource, ask them what IT company they use.
The key word is “engage.”— Engage your leads. Keep up with them. Help them to keep up with you —This is what builds relationships.
Hustle, grind and do the work!
Ulistic can help.
Here's an example of what we did for one MSP in North Carolina:
They had been in business for 20 years. They tried doing the marketing themselves, but since they found Ulistic, they've been able to capture the business that was getting away.
We helped them stay focused. With our help, this MSP developed and implemented effective marketing materials such as digital and print newsletters, Webinars, sales letters with offers, and more. All of their marketing materials are now focused and tailored to get the results they want.
And the results they got! With help from Ulistic, they signed $600K in new contracts within the first seven weeks of 2017!
- Want unique content for your MSP?
- Need additional SEO services?
- Looking for more of an impact on social media?
- Require hands-on coaching and consulting?
- How about a customized website?
You still have to roll up your sleeves and get to work.
You have to do the hard work, but we’ll keep you focused. Let Ulistic help you with social media, automated marketing, canvassing and more, so you can catch those leads you chase!
Let’s chat. Email me at firstname.lastname@example.org or call me directly at Ulistic at 855-964-2608.
In the meantime, want to know more about marketing your managed services business?
Check out these articles:
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We’re never ones to steer away from being blatantly honest when it comes to our competition, and we want our clients and the MSP community to be as informed as possible.
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