Every few days, I have the luxury of discussing websites and web marketing with some of the sharpest minds in the managed services community.
During every single discussion this one particular question is raised:
“Stuart, what are the top managed services websites you see?”
One thing for certain, there are a lot of companies out there offering managed service provider websites. Some do an awesome job and some, in my own opinion, are just cookie-cutter replicas of one another.
Before I jump into the top managed service provider websites so far in 2018, I would be remiss if I didn’t mention what your managed service provider website needs to have:
- Do not regurgitate everyone else’s stuff. Take a look at some of these websites. Many of you say the exact same thing as your competitor down the street. I speak with MSPs every single day who say they are unique and different, but their website screams, “I’m just the same as the other guy.” Your website needs to be an extension of your brand and business.
- No conversions. Lots of MSP websites lack conversions. They simply don’t have any way for a prospect to get in touch. You sit back and wonder … “Hmmm, my website hasn’t netted me a single lead.” My response: “Yeah, I kinda see why.”
- No one cares about you. Your website needs to speak to the prospect. No one cares about the MSPMentor 501 or CRN awards you’ve won. They only care about themselves and whether your organization is the right company to do the job.
- No social proof. Most MSP websites lack social proof. There is no evidence anywhere on how good your company is. No quotes from clients, no case studies…nothing. I know what you’re going to say: “Stuart I don’t want my competitors to steal my clients.” Guess what? They already have their contact info.
Let’s get on with the top managed services websites for 2018.
These are listed in no particular order and I provide this list as a thought-starter for many of you searching for a new MSP website.
The Top Managed Service Provider Websites for 2018
NTConnections is a managed IT services company serving the Washington, DC metro region. What makes the NTConnections’ website unique (https://www.ntconnections.net) is the minimalistic approach taken throughout the website design; even the content is minimal. Stripping away all the complexities in design and clearly getting the message across is a growing trend with many of the top companies globally. NTConnections is breaking new ground with their new 2018 website.
SilverPoint Systems is based in Langley, BC and serves the Lower Mainland of British Columbia. SilverPoint Systems is not your traditional managed IT services company. They work with many large retailers across Canada, have a telecom division, and also offer facial recognition solutions for retail stores and companies large and small. With their website at https://www.gosilverpoint.com/, they get the point across that SilverPoint can do the everyday stuff that other managed IT providers do, but they have unique skills in other areas.
Reliable IT Healthcare
Reliable IT Healthcare offers healthcare IT consulting and healthcare IT services to large physician groups and orthopedic doctors across the US. During the website design process, it was extremely important to ensure RIT’s uniqueness came through. Building off the “Pumpkin Plan,” RIT wanted their guarantee, uniqueness, and processes to shine through. Visit https://www.rithealthcare.com.
There you have it! These are just three of the top managed IT service provider websites for 2018.
The key to a successful MSP website is:
- Make it unique.
- Kill the long laundry list of services.
- Don’t highlight the same stuff everyone else does.
- Get your customers to tell your story.
- Keep it neat and clean.
Have questions about what it takes to build a highly successful managed IT services website? I invite you to reach out to me directly at (863) 451-3088 or email at firstname.lastname@example.org.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.