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YouTube is an untapped market for MSPs. The platform promises huge potential returns because most IT companies leveraging video marketing are driving huge success in their business.
One excellent tool your MSP can leverage in YouTube videos is chapters. Chapters and timestamps feature allow you to optimize your video and allow viewers to jump to the part of your video they want to view.
Before jumping into how to add timestamps and chapters to YouTube videos, here’s an important point you should understand.
Nearly all IT services businesses on YouTube are getting success because much of content marketing shifted to video streaming.
YouTube videos present an opportunity for your company to inspire, evoke emotions, and appeal to your prospects. Videos do what text can’t — creating an immediate, real, and authentic route of interaction and connectivity.
Timestamp allows your MSP business to add specific times to sections of your video so that viewers can quickly find what they’re looking for.
Chapters are similar to timestamps but allow you to divide your video into different sections with headings, each with an individual preview. Chapters are excellent for longer videos because they give more information and context to viewers by allowing them to rewatch different parts of the video.
YouTube will display your chapters both on desktop and on mobile.
On mobile, your viewers will see the chapters by hovering over the red progress bar. The viewers can also maximize the chapters by clicking on the chapter title in the video. On the desktop, when a YouTube viewer scrolls down to your video, they’ll see timestamps of chapters above the comment section.
A viewer can click any part of the video and automatically skip to the specific chapter. You can add timestamps and short or longer videos like webinar recordings or longer videos. The timestamp is a great way to simplify your viewers’ work in finding the information they want.
YouTube will automatically generate your chapters based on the timestamps you enter in the video description and will show them in the video progress bar below your video.
Here’s a step-by-step guide to adding chapters to your YouTube video:
When done, chapters will appear along the scrubber bar as segments. You can add chapters and timestamps when uploading your videos or later in the editing stage.
One timestamp technically has two parts that you key-in in the description and Google displays on its search pages:
To create YouTube chapters the right way, start by adding the list of timestamps in the following format:
To separate the timestamps in your list, you can use dashes or just add a single space — whichever separation method you choose, YouTube will just take the text afterward.
Whichever format you choose, ensure the first timestamp in your video description starts at 0:00 or 00:00 — depending on the length of your video. More importantly, your video must have at least three chapters or timestamps, each going for at least 10 seconds.
Several reasons can make your YouTube chapters not work on your video, which includes:
When your MSP has a good keyword research strategy, using keywords to name your YouTube video chapter could be a great way to optimize your videos for better ranking.
For instance, when publishing a video titled “Why Your Busines Should Buy Cyber Risk Insurance” instead of labeling chapters after random terms, you can include keywords. In such a case, a more optimized chapter would be:
Adding such chapter headers in your video will greatly impact performance.
YouTube chapters are handy navigation tools, and they are starting to appear in Google searches.
According to YouTube, the platform will start to display video chapters on Google’s search page. Not only on the video page of the search engine but right in the search result. Your viewers will easily jump to the exact part of your video they want to see.
When you use keywords in the chapter description, you’ll help Google index your YouTube video fairly quickly and help you rank faster. YouTube will quickly know what your video is about and rank you faster on their search engine page.
Over time, your video might appear on the Featured Snippet.
There is no question you can execute the timestamping and chapter creation for your YouTube videos for yourself. However, you might need help with proper formatting, optimizing your videos for search engines, or additional advice on what to optimize further with your video description, tags, or title.
Ulistic will help you navigate the video marketing world for MSPs. For over 12 years, we’ve helped over 500 companies in Canada and USA, and we can help you too. Contact us today to get customized marketing services that suit your unique wants.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.