Leverage YouTube Videos in Your MSP Marketing Efforts
When it comes to marketing your managed services business, you can’t overlook the potential of YouTube. As an MSP, you’re probably already using YouTube to market your business. That’s a great move – YouTube is one of the most popular websites on the internet, and it’s a great way to reach new potential clients. However, not all MSPs are using YouTube in the right way. Yes, there’s a right way and a wrong way to use YouTube for your MSP business.
To win on YouTube, MSPs need to create content that is engaging and helpful for their target market. Too often, MSPs focus on promoting their services rather than creating content that is useful for their audience. This can be a big mistake. By creating content that is helpful and engaging, you can attract people who are looking for solutions to their IT problems. By providing valuable information, you can show potential clients that you are an expert in your field and that you can provide the solutions they need.
When creating videos, be sure to focus on the needs of your target market. What are their biggest challenges? What questions do they have about IT? Address these issues in your videos and provide helpful solutions. Include a call to action in your videos. Ask viewers to visit your website or contact you for more information. By providing a clear call to action, you can increase the chances that viewers will take action and become leads and clients.
If you are not marketing and promoting your MSP videos correctly, they will never be seen by your target audience. However, as you create more videos for your target audience, your techniques will improve, you will begin to refine the format you use, and you will improve your keyword usage.
Listed below are proven and common mistakes MSP businesses make while promoting their brand through YouTube.
Not Having an MSP Marketing Strategy
If you don’t have a marketing strategy, you’re not going to get anywhere with your YouTube marketing efforts. You need to know who your target audience is, what kind of content you should be creating and how you’re going to promote your videos. You need to know who your target audience is, what kind of content you should be creating and how you’re going to promote your videos. MSPs should target small, medium, and large businesses and organizations that need managed IT services. The content that MSPs create should be educational and informative, demonstrating their expertise in the field.
Not Enhancing the Production Quality of the Content
MSP YouTube videos are a great way to connect with potential clients and show off your company’s personality. However, there are a few things you should avoid if you want your videos to be successful. For starters, using boring music or doing a logo reveal is a surefire way to turn viewers off. Instead, opt for an upbeat track that will keep viewers engaged. It’s important to start your video with a bang. Additionally, make sure your videos are MSP-focused and offer valuable information that potential clients can use.
Getting right into the meat and potatoes of what your viewers want to see is what will keep them engaged and watching until the end. Make sure you include keywords in your title and description so that your video will show up in search results. You also want to make sure your videos are as concise as possible. Viewers don’t have a lot of time to spare, so get to the point quickly. Your content should be interesting and helpful from the start, to keep people watching.
Promoting MSP Services in Every Video
Another wrong way to use YouTube when you are an MSP is to treat every video as an opportunity to hard-sell your managed IT services. This comes across as spammy and will quickly turn viewers away. The right way is to focus on creating helpful content that is relevant to your target market. In select videos, you can then promote your MSP services in a subtle way that doesn’t feel like a hard sell. This approach is more likely to result in conversions, as viewers will appreciate the helpful content and see you as a trusted resource.
While it is important to talk about your services, you should not do it in every video. When creating videos for YouTube, it’s important to keep your target market in mind. If you’re targeting small businesses, for example, make sure to create content that is relevant to their needs. This could include tips on how to improve their IT security, or advice on choosing the right managed IT services provider. You can also showcase your MSP services in a way that is helpful and non-intrusive. In short, focus on creating quality content that is relevant to your target market, and you’ll be more successful with YouTube marketing.
Now that you know the wrong way for MSPs to use YouTube, let’s talk about how MSPs can use YouTube effectively:
Creating Engaging and Helpful MSP Content
MSPs that are looking to use YouTube as part of their marketing efforts need to make sure they are creating content that is both engaging and helpful for their target market. The last thing you want to do is create a bunch of videos that no one wants to watch and will never lead to any new business. Start by creating an interesting video that will grab attention and then provide useful tips and advice throughout the video. Be sure to end each video with a strong call to action so viewers know what you want them to do next. If you can provide value and help your target market, you’ll be on the right track with using YouTube as part of your MSP marketing strategy.
Collaborating with Other Experts in Your Industry
The right way to use YouTube is to collaborate with other experts in your industry, such as other managed IT service providers (MSPs). This will show that you’re an expert in your field, and it will help you attract new viewers who may not have heard of you before. It’s also a great way to build credibility and show that you’re not afraid to work with others.
Collaborating with other experts can also help you learn new things and get new ideas. You can share tips, tricks, and techniques with each other. This will help you build a strong community of followers who will be interested in what you have to say.
Creating Video Testimonials
One of the best ways to use YouTube is to create video testimonials from your current clients. This will help you show off your work and attract new clients. Potential clients will be able to see how happy your current clients are with your services, and this will help them decide if they want to work with you. Creating video testimonials is a great way to show off your work, and it’s a very effective way to attract new clients.
Be sure to ask your clients for permission to use their testimonials before you publish them online. You should also make sure that you get permission from the client to use their name and image in the video.
YouTube is a great way to promote your MSP and reach more potential clients. With engaging, high-quality videos, you can ensure that people are entertained to draw them closer to your brand. If you are ready to take a deeper dive into the digital ecosystem and expand your MSP business, reach out to Ulistic today.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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