SEO has been a major buzzword for over 20 years, and it is one of the most important ways to attract new business for managed service providers (MSPs). However, effective SEO takes time and strategy. When you start implementing your MSP SEO strategy, it can take months to see the results you are looking for. The two most important focuses are content and backlinks.
There’s no denying the fact that backlinks are still one of the best ways to increase search engine rankings and traffic in 2022. Earning high-quality backlinks can be a challenge. There is more than one way MSPs can overcome this challenge: buying backlinks or earning backlinks through an effective strategy. When it comes to improving your search engine ranking, content is still the ruler. Why? Search engines like Google want to provide visitors with relevant and helpful results based on their search.
As an MSP, you are likely spending time focusing on how you can provide better services to your clients, so you may not have enough time to focus on your website, content, keeping it updated, etc. If you look at MSPs that have found success on a meaningful scale, you will see a significant portion of their success and growth came from organic traffic on search engines.
There are, of course, several factors involved in getting to that level, and one of those factors was finding a resolution to the marketing problem. To give your MSP the chance to take on some of your current or future problems, you need to have that pipeline. MSP SEO is one of the biggest challenges you may face, but taking on the challenge will be one of the best decisions you make because of the total volume it can drive.
SEO is like an investment account for your business’s growth. At the start, it feels like you’re transferring a significant amount of money into nothing. Money that you can use for new software, new equipment, and other MSP growth needs. However, you will encounter a point where the returns of that investment start to show, and suddenly you need help handling the sudden rise in volume.
Maximize the Discoverability of Your MSP Website
The overall goal of MSP SEO is to maximize the discoverability of your website via Google and other search engines. Unfortunately, many MSPs miss this point. They get too caught up in other things, and they forget that MSP SEO is supposed to be a resource used to help prospective clients who are searching for a solution to their IT problems and connect with an MSP that can solve those problems.
You want to create content that resonates with your target audience and drives engagement. What type of content can do that? MSP websites should have a mix of various types of content to accomplish specific goals, and these goals can be broken down into:
Search engines like Google find new pages, URLs, or content by revisiting the pages they have crawled in the past. If someone clicks on an outbound link from that page, Google will follow the link and the page on the other end will be discovered and indexed faster. Search engines like Google revisit well-known pages more often, so getting backlinks from high-quality websites makes a difference.
Why Do You Need a Backlink Strategy?
Backlinks play a crucial role in improving your search engine ranking. Backlinks are links from outside websites that link back to your pages on your website. Google and other search engines use backlinks to determine your authority. So, if you have a website that is filled with irrelevant backlinks, Google waves the red flag and your ranking will suffer.
Websites that rank at the top of Google see more organic traffic. If you want your MSP business to claim one of the top spots and drive more traffic, you need an effective backlinking strategy as part of your search engine optimization (SEO) plan. Links from popular websites with high domain authority are extremely valuable. Links from sites that are relevant to your MSP website are even better. For instance, getting a link to your MSP site from a backup and disaster recovery vendor would be highly valuable.
How to Create a Backlinking Strategy That Works
Wondering how to build high-quality backlinks to boost SEO and drive a higher domain authority? What should you look for in relevant backlinks? Is the link from a reliable and trusted source? You must make sure the link is from a website that your prospective clients will trust. Backlinks from trusted sources are harder to receive, so if you are able to obtain one of these backlinks, Google and other search engines will see the link as valuable.
Try these proven techniques as you build your 2022 backlinking strategy:
Write shareable content
Find links that no longer work and replace them with valuable content
Access a new audience and show them the value of your brand by creating guest content
Publish high-quality researched content to attract valuable backlinks
Analyze your competitors’ backlinks and replicate their techniques
Earning backlinks can be challenging, but it’s all about taking the right approach. There is no one-size-fits-all technique for getting high-quality backlinks. Every MSP must find the best way to earn backlinks for your website and business after conducting your own research. Earning backlinks will not only help the content that you’ve created, but it will also improve your domain. This means that everything on your MSP site will start to rank better and get more traffic with more backlinks. This is why backlinks are such an essential part of an MSP SEO content strategy.
Now that you know some great backlinking strategies to help push your MSP website higher in Google rankings, are you ready to start applying them?
Gaining a higher ranking on Google and generating backlinks that make your content stand out in a competitive managed IT services market will take some effort. If you have questions or want help with creating an effective backlink strategy, please do not hesitate to contact us.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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