For new prospects and those interested in your MSP services to find your MSP website, it’s important for you to constantly deliver compelling content in many different forms. Google Authorship is one way to do this. It lets you connect your MSP website to your Google + profile. You can even select to have your profile photo included in a snippet displayed in a search result, and a byline that you choose.
Why is this important? Let us explore some of the reasons.
First of and the most important - To Attract Attention To Your MSP Business
Your Google + profile photo will attract more search results so people will visit your MSP website and hopefully contact you. Did we tell you that if done correctly, your photo appears in the search engine result pages.
To Establish Your Authority As The Trusted Managed Services Provider
Your Google + identity is actually a digital number that follows you wherever you go on the web, and provides a link to your content on your profile.
To Stop Others From Plagiarizing Your Content (Ooops, this doesn't happen online does it?)
Google Authorship identifies and designates content as yours to limit plagiarism.
How To Set Up Google Authorship in your Ulistic developed MSP website in WordPress
- First you need to set up a Google + personal profile with a recognizable profile photo.
- You need one of the following plugins:
- WordPress SEO by Yoast (this is the one we recommend)
- All in One SEO Pack
- Log into your Google+ profile page
- Go to “About” > “Links” > “Edit”
- Go to “Contributor to” > “Add custom link”
- Enter your MSP website’s name in the “Label”
- Enter the URL to your website in “URL”
- Log into your WordPress dashboard
- Select “Users” > “Your Profile” and scroll to “Contact Info”
- Locate “Google+” and enter your Google + URL > click “Update Profile”
- Use Google’s Structured Data Testing Tool and enter the URL and click “Preview” This will confirm that you’ve linked your Google+ profile to your MSP Website.
Need Help with your new MSP website? Is your current website marketing company not sharing the importance of Google Authorship with you and why you must have it on your MSP website? Well, don't worry about it. Ulistic is always here. Call us at 716.799.1999 x102 to learn more.
In closing, when your MSP comes on board as a marketing client of Ulistic, we take care of this for you. You don't have to worry about it.