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One of my biggest pet peeves with managed service providers who claim to be marketing experts (never trust anyone who calls themselves an expert) is this:
(I’ll get straight to the point because many of you appreciate my openness and how blunt I am on topics related to MSP marketing.)
Your website isn’t generating leads because of this one reason.
I say yet! Because they eventually will.
(You need to read carefully here.)
Most of you, (except a few Ulistic clients that I work with personally) have a long laundry list of services you provide, but you fail to write about your audiences’ actual challenges.
You believe that stuffing vendor logos on your front page will somehow impress that poor office administrator who’s been tasked to find an IT company.
The office administrator, practice manager or small business owner, only has one concern: They want to know how you can help them with whatever IT issues they face.
You see, 99.5% of managed service companies fail here.
You believe that your laundry list of services and vendor logos will add credibility to your marketing website.
The opposite is true.
This stuff confuses your prospects. ConnectWise, Autotask or Datto logos mean absolutely nothing to them.
Get over it. No one cares about you.
Your prospects or web visitors only care about themselves and the problems they need to be solved.
Can you help them?
Here are some quick and easy things you should do:
OK, folks – I hope this helps.
As always, if you’re stuck and need help, call me at (863) 451-3088, or drop me an email at firstname.lastname@example.org. I’m always here for you.
PS: I really love writing, so I think I’m going to get back into the routine of doing this. Maybe some of my team members who write professionally will be inspired by my style, directness, and willingness to help the MSP community.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.