IT Services Marketing

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Want New MSP Business? Apply for IT!

Remember the days when you were a lone IT tech, hungrily searching for jobs in your community?

You were determined and persistent. You sent your resume to anyone who needed a tech.  You asked aunts, uncles, friends, and others to recommend you for IT positions they heard about.

You searched through the employment section of the Sunday paper (or online, depending on your age).  You may have even visited local businesses with resume in hand, touting your skills.

What happened?  Why did you stop doing this?

There are thousands of businesses out there with job openings for an in-house tech.  However, today they’re lacking in good talent (psst – this is an opportunity for you).  I ask, “Why shouldn’t your MSP business apply for these positions?”  You should.

Search for IT job openings – yes, jobs.  Send these companies your “MSP resume”.

How do you go about doing this?  I’ll tell you.

It’s called GOOGLE!

Search online for IT jobs in:

  • Job sites like com,,, and others.
  • The employment section of your local newspaper.
  • The websites for the verticals you specialize in.

Get creative with your searches. Use keywords that will get the results you’re looking for.

Here, I found one for you if you’re in Baton Rouge! It literally took me only five seconds to find:

IT Security Specialist

CRIFLendingSolutions Baton Rouge, LA

The IT Security Specialist will be responsible for both IT security operational tasks and project support. Security operations include day-to-day activities to mitigate information security risks based on enterprise policies and standards. Security projects are those planned to implement new security services or the growth/transformation of existing security services.


  • Assist with incident response and support for remediation
  • Complete all security training, read ongoing security-related communications, and acknowledge understanding of such communications
  • Complete compliance and regulatory training as requested by management.
  • Comply with all CRIF Information Security Policies.
  • Evaluating new technologies and assisting with purchasing decisions
  • Immediately report to Information Security any known or suspected leakage of confidential information belonging to a CRIF customer or CRIF.
  • Monitor security infrastructure for policy violations or security events
  • Oversee administration of security services, including antivirus, intrusion detection/prevention,data loss prevention, and security monitoring
  • Risk management
  • Securing computer networking and Microsoft environments
  • Security awareness training
  • Security governance
  • Support and troubleshoot security services
  • Vulnerability and configuration policy compliance for both applications and infrastructure


  • Ability to multitask and work in a diverse, fast-paced environment
  • Ability and willingness to seek out and engage in professional development opportunities
  • Ability to self-direct, work independently, and complete tasks with minimal supervision
  • Experience in application vulnerability management, including knowledge of tools and technology and ability to produce remediation plans
  • Ability to work individually and as a part of a team, both local and remote
  • Excellent interpersonal communication in both verbal and written form
  • Knowledge of computing and networking principles
  • S. Computer Science/InformationSystems or relevant technical experience preferred
  • CISSP and/or GIAC certifications preferred”

Doesn’t this sound like something you could easily do?  Of course.

Okay, I hear you – the search part is easy. But you want to know how you convince your prospects that using your MSP business is a better choice than hiring an in-house tech employee.

I think you already know, but I’ll remind you:  

  • Your MSP business will provide 24/7 IT coverage. Unlike an IT employee, illnesses, vacations, family issues, and holidays won’t disrupt the management of their systems.
  • An in-house IT technician will cost them more than $70K a year, and they’ll only get the expertise of one person rather than the full team of IT experts that you can offer.
  • They won’t have to spend the time recruiting, hiring, training, or managing an IT employee. Many managers don’t even know what an IT employee does, so how can they ensure the tech is proactively and effectively handling their IT needs?
  • Their costs will be affordable and predictable.
  • Your experts are certified in the latest IT solutions and services.
  • You can help them securely store and transmit their data – as well as big data that is so expansive that it can’t be stored in-house.

Your MSP business can complete projects and achieve desired results faster than in-house employees by avoiding learning curves and costly delays. This will:

  • Increase their productivity by optimizing IT equipment operations.
  • Avoid common IT errors.
  • Improve processes and capacities in their IT system.
  • Reduce costs by avoiding trial-and-error tactics.
  • Incorporate ideas that are beyond the knowledge or skills of most in-house techs.

Another reason for them to outsource their IT services to you is to obtain access to tech skills that are scarce today. As you know, IT is constantly evolving.  Antivirus and anti-spam solutions, software,  networking hardware, and cloud computing services seem to change every month that goes by.  Only experts like yours will keep up with, and thoroughly understand these changes, and provide the IT solutions a business needs to succeed.

Need a few more ideas? 

You will:

  • Help them meet compliance demands for financial, industry, governmental and healthcare regulations.
  • Ensure complete security of their data and IT infrastructure.
  • Provide data backup and recovery for different computer devices and servers.
  • Protect their IT devices and network from computer viruses and cybercrime.
  • Monitor and manage application patches.
  • Conduct Security Awareness Training for their employees.
  • Provide remote access for service and support with 24/7/365 Help-Desk hours.
  • Monitor their network and prevent IT problems before they occur.
  • Mitigate the risk of their staff leaving with valuable financial data.
  • Provide cost-effective IT solutions.
  • Reduce their hardware, software, service, and support costs.
  • Give them an improved quality of service with fewer IT failures and less downtime.
  • Provide access to the most current, state-of-the-art applications without them investing in expensive equipment and software licenses.
  • Prevent expensive IT surprises.
  • Provide service level agreements with clearly defined goals and review periods so they can grade you on your performance.

All this with no management issues, no illnesses, no worries. 

How can they refuse?

That young IT person, hungrily looking for a job is still there. You did it once, and you can do it again.  Get out there and search online for your next “IT job”. Convincing your prospects to hire your MSP business will be easy.

Need help?  You know where to go –

Achieve Stratospheric Success Now? START HERE!

  • 7120 Schumacher Road

    Sebring, FL 33872

  • phone: 863.451.3088

    Fax: 863.659.4578

  • 27 Queen St

    Fort Erie, ON L2A 1T6

  • phone: 416.840.9106