What Are the Top Marketing Trends to Look for in 2020?
2020 should be a great year for MSPs around the world, and a focus on marketing is still a must. Here are the essential marketing trends you’ll see this year.
With 2020 upon us, it’s time to take a look at what’s new and important in terms of marketing in the “20s.”
Ken in Saint John, New Brunswick in Canada was tuned in with this very topic when he asked this week’s Ulistic Question of the Week!
Ken asked: “What are the top marketing trends for 2020?”
Thanks for your question, Ken! Let’s take a look.
The Top Marketing Trends for MSPs in 2020
#1 – Video
Like it or not, most people don’t want to read long blog posts and other copy. They’d much rather watch videos. While it is still important to have quality, consistently updated written content on your website, video will be the main source of marketing content that you should be producing in the new year. This is where your leads are going to come from.
Several of our MSP clients have used video to their advantage already. You can produce high-end, professional interview videos or short, snippy videos with useful IT tips and tricks, for instance.
In 2020, we recommend doubling down on video. This is where you want to put your extra marketing dollars and time and energy.
The good news is that you can simply use your smartphone to shoot most of your videos, and it will come out great. In fact, video creation has never been easier. Yana Nirshberg at Forbes agrees: “YouTube is second to only Facebook with its number of monthly active users, meaning opportunities to engage consumers through captivating video content have never been this accessible.”
#2 – Facebook Messenger Marketing
Facebook has 1.3 billion users (yep!), so it’s an obvious must when it comes to marketing in any year!
One of the other core reasons for using Facebook to market this year is that you can immediately bypass the spam filters and other gatekeepers that are usually keeping you from directly contacting possible leads.
Wondering whether your clients are actually on Facebook? Almost undoubtedly, they are. Just remember that you’re not going to see the names of the CEOs of the companies you work for with “CEO” next to their names. Instead, you’ll just see their first and last name because, naturally, they’ll be using Facebook as anyone else does — to connect with friends, family, and other acquaintances.
#3 – Podcasting Advertising, Audio Advertising, and Video Advertising
While, for a long time, streaming services like podcast channels and YouTube videos only advertised for large companies and organizations, today, there are numerous streaming services that offer advertising for small businesses. No matter the size of your own MSP company, you can find a streaming service that will offer you an affordable advertising package.
Using this as part of your marketing strategy in the new year can help you reach a tremendous amount of people in your local area (or wherever your client base lives).
Need Help With Your MSP Company’s Marketing Strategy?
At Ulistic, we’ve got lots of other unique marketing ideas to increase your leads, boost your sales, and help you improve and grow your MSP business in 2020.
Speak with Ulistic today to learn more about our managed services marketing, including business development and sales services for managed IT service companies. Give us a call at (716) 263-6961.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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