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What You Need to Know About Telemarketing and Your MSP

This week’s Ulistic Question of the Week is: “Is telemarketing important for my MSP business?” Head here to find out the answer to this great question!  

Welcome to Ulistic’s Question of the Week!

This week, we take a question from Douglas, a business development manager for a rapidly-growing MSP in Ottawa, Canada.

Here’s Douglas’s question:

Is telemarketing important? And if so, why should we look into it more?

Great question, Douglas!

First, let’s define what telemarketing is:

According to Investopedia, “Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax.”

Now, to answer the initial portion of his inquiry, yes, telemarketing is important for your MSP. But that’s not all you need to know about telemarketing. Here’s why it’s important.

Marketing Lesson #1: To Generate Leads, You Must Practice Business Development

At Ulistic, we consider “business development” or “the business development process” to be essential for generating leads. Telemarketing is a key step in this process, but remember that it’s not the only step.

In fact, the business development process encompasses several important parts. One of them is telemarketing. The others include:

  • Email campaigns
  • Direct mail campaigns
  • Social media campaigns

Unfortunately, you cannot just do one and ignore the others. Each element of business development is crucial.

If you have trouble with telemarketing and find it hard to, here are some tips to help you:

Key Tips for Better Telemarketing

1. Get your telemarketing lists from a good source.

You’ve got to be cautious when buying telemarketing lists. Some of them may not be that accurate.

2. Schedule a time to carry out telemarketing calls, and commit to it.

You may recall us saying that you’ve got to be a marketing and sales company first and an IT company second. This means committing to the business development process (telemarketing) every week with consistency.

3. Enlist Ulistic to help.

At Ulistic, we can help you with telemarketing! We understand you have a lot on your plate, so let us assist. That’s what we’re here for.

Improve Your MSP Marketing Strategy With Help From Ulistic

Want to find out more about telemarketing strategies and how to generate more and better leads? Speak with Ulistic today to learn about our business development, marketing, and sales services for managed IT service businesses.

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