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Visual content such as graphics and images are essential for getting more engagement from your website visitors. Visual images can also help boost your ranking from Google, especially infographics. On the other hand, many people are intimidated by the creative process and think it takes expensive software and tons of experience to get the job done right. There are, however, robust tools available that are beginner-friendly and will allow you to create professional, stunning infographics that will help you meet your goals.
If you’re not a full-time designer, forget about expensive software. Instead, try free online tools such as Canva. With a full collection of included graphics and images, drag-and-drop functions, and templates to get you off to a quick start, you don’t need a graphic design degree to use this super-simple tool. There are upgrades available for a small fee, but the free version is plenty for creating compelling, modern infographics for MSP websites.
Most of us are familiar with free and inexpensive image and graphics sites such as Getty Images, but incorporating these into your infographics can be difficult without an easy way to customize your graphics with options like removing backgrounds and manipulating colors.
Enter LunaPic, another free, beginner-friendly online tool that offers all the essential functions you need. The navigation menu is similar to Photoshop, but no knowledge of this advanced program is necessary to get started. If you’ve never customized images, LunaPic’s tutorial will get you off to a good start. Once your images are ready, save them to your computer or cloud drive and upload them to Canva and drop them right in.
Easy is Often Better
For your highest-priority pieces, you may want to take the time and expense to use a professional designer who will deliver a perfect, polished, print-ready piece. For simpler items, you already have the know-how and now you have the free, easy-to-use tools to create professional infographics that get results not only from Google but will also have a significant impact on your readers, too.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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