Why Spying on Competitors Is Key to Nabbing That top Google Search Spot

Ever wonder how your MSP competitors end up first in Google searches? Use this unique marketing tip, and you might just knock them out of the #1 spot.  

How to Be First in Google Searches By Spying on Your Competitors

Ever wonder how your MSP competitors end up first in Google searches? Use this unique marketing tip, and you might just knock them out of the #1 spot.  

How can I get my managed services company to be listed first in Google search results?

At Ulistic, this may be one of the most commonly asked questions we receive — and with good reason. When someone searches a keyword related to your business, nabbing that top organic search spot on Google is your ticket.

Let’s say, for example, that you operate an IT company specializing in legal IT for law firms in Daytona Beach. When someone searches “best IT for Daytona law firm,” your website should be the first organic result they see.

Unfortunately, you don’t attain this position by doing nothing. Behind the scenes, the companies that nab these spots are doing hard work to ensure they are consistently number one.

How do they do it?

That’s our tech tip for today.

How to Understand Your Competitors’ Marketing Strategies (and Out-Market Them Once You Do)

You must understand your competitors in order to out-compete them.

Therefore, the key to winning that top Google spot is to analyze what marketing techniques they are employing. Fortunately, there’s a highly-useful tool that will help you.

Follow these steps:

1. Head to is a tool created by digital marketing entrepreneur Neil Patel.

2. Type in a competitor’s website.

In the field provided, type in a top competitor’s website, and click search.

3. Analyze the results.

The results you’ll receive will be an overview of all the organic SEO factors related to the website you typed in. You’ll see things like:

  • Organic keywords
  • Organic monthly traffic
  • Domain score (hint: the lower the score, the easier they’ll be to beat out)
  • Backlinks

4. Spend time analyzing their backlinks.

Click on “backlinks” on the left under “SEO ANALYZER.” Here, you’ll see all of their backlinks in use, and you should pay special attention to each link’s “Domain Score.” This is where they will probably have high numbers (and where you should too).

Keep in mind the difference between No Follow and Do Follow links. Ideally, you want as many Do-Follow links as possible, but Google also wants to see a strong balance between the two.

5. Copy their backlinks strategy.

Go through their backlinks and create a strategy that copies their backlink strategy.

For example, pick a backlink at random. It might be a listing page that they’ve put their listing on (like Now, your job is to also create a listing or profile on the same site. Most of these services are free.

Basically, you’re copying what they do. And remember that this can take time, so if you have a lot of these to do, consider hiring a good MSP marketing agency who will have tools that can carry out this service much more quickly and accurately.

Ready for Your Complimentary, 60-Minute, No Obligation Website Review?

Learn how to out-market, outperform, and win against your competitors by booking a free consultation with Ulistic. Your no-obligation website review will be directly with our founder and CEO, Stuart Crawford.

At Ulistic, we look for clients who are marketing focused and committed to growing their business. While hiring the right agency is a must when it comes to digital marketing, it’s also crucial for us to know that you’re willing to invest effort, time, and capital in your success. We’ll do the rest.

Start seeing the difference smart digital marketing with Ulistic can make for your managed services business, and sign up today.


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