OMG The Sky Is Falling – What Should You Do About Your Awful Website SEO
When you get an unsolicited email from someone claiming to be a search engine optimization expert, beware! They’re probably just looking for your money. If it sounds too good to be true, then odds are that’s exactly what it is – compliance and Fred Astaire-like charm won’t work on these guys either, so don’t waste time trying out their shoddy tricks or getting scammed by giving away sensitive data like usernames and passwords. Delete it and move on.
Best practice MSP SEO is critical to your website’s success and should never be taken lightly. Don’t let some scam artist ruin your business – be smart, stay safe, and only work with reputable MSP marketing companies.
As an MSP business owner, you’re constantly being targeted by both legitimate companies trying to sell their products and services for the betterment of your company as well as spam emails that try any trick they can think of just so it gets through our filters. You may be asking yourself: “What is really right or wrong?” How does one distinguish between well-meaning sales pitches from real SEO firms on one side versus those pesky offers coming in every day?
Common Features of MSP SEO Spam Emails
Generic salutations, such as “Dear Website Owner”
A request for your website’s URL
An offer to improve your website ranking for a fraction of the usual cost
Vague explanations about what’s involved in the service
Asking for personal information, such as your credit card details or Social Security number
Urging you to take action immediately
A lack of professionalism, including poor grammar and spelling mistakes.
It’s not always easy to tell the difference between a genuine SEO offer and a scam, but there are some key signs you can look out for. If you’re not sure, it’s always best to err on the side of caution. If any of the signs above seem familiar, it’s best to delete the email.
Here are 10 signs that the email about MSP SEO you just received is probably a scam:
1. You Received An Unsolicited Email About SEO Services
The most telltale sign of an SEO scam is if you receive an unsolicited email about SEO services. If you didn’t request any information about SEO services, and you don’t know the sender, it’s likely a scam.
2. The Email Message Is Not Personalized
After reviewing your website, I’ve determined that your website does not rank for the most relevant and important keywords in your industry. If you let me assist you, your website will soon be at the top of the rankings on Google for all relevant keywords.
If the email you received doesn’t address you by name, it’s likely a scam. Genuine MSP SEO professionals take the time to personalize their communications with clients. If the email you received is not personalized, it could be because the sender doesn’t know who you are – or they don’t exist at all.
3. The Offer Is Too Good to Be True
If an offer seems too good to be true, it probably is. Legitimate and professional MSP SEO experts know the value of their work and charge accordingly. If an email promises massive improvements to your website ranking or visibility for a fraction of the usual cost, it’s likely a scam.
4. The Sender Is Unprofessional
If the email you received looks unprofessional, it’s probably because it is. MSP SEO professionals take care with their communications, ensuring that they are well-written and free of spelling mistakes. If the email you received is full of errors, the sender is not who they claim to be.
5. The Offer Is Vague
If the email you received lacks detail, it’s probably because the sender doesn’t want you to know what they’re up to. An offer from an actual MSP SEO professional will usually explain in detail what they plan to do and how they will achieve results. If the email you received is vague about what’s involved and how it will improve your website, it’s likely a scam.
6. The Sender Asks for Personal Information
SEO professionals will never ask for your personal information, such as your credit card details or Social Security number. If the email you received requests this information, it’s probably a scam.
7. The Sender Is Pressuring You to Act Fast
If the email you received urges you to take action immediately, it’s probably because the sender wants to take advantage of your haste. True SEO professionals will never pressure you into making a decision. If the email makes you feel rushed or anxious, it’s likely a scam.
8. The Sender’s Website Doesn’t Work
If the website mentioned in the email doesn’t work, it’s probably because it’s a scam. Legitimate MSP SEO professionals will always provide a working website for you to view their work. If the website mentioned in the email is not functioning, you’re likely dealing with a scammer.
9. The Email Contains Malicious Links
If the email you received contains links, be very careful before clicking on them. Many scam emails contain malicious links that can harm your computer or steal your personal information. If the email you received looks suspicious, it’s best not to click on any of the links.
10. You Don’t Recognize the Sender’s Email Address
If the email you received doesn’t look familiar, that’s probably because it’s not from a legitimate source. MSP SEO professionals often have recognizable email addresses. If the email you received comes from an unfamiliar address, it’s likely a scam.
Should I Ever Consider MSP SEO Services from an Unsolicited Email?
You should never, ever consider MSP SEO services from an unsolicited email! You can either delete it or report the sender as spam. The information offered by these scammers is not worth your time and can serve to undermine legitimate MSP SEO providers. They want you to trust them, but what they lack in talent or understanding of the industry’s standards – they make up for in trickery!
The fast buck schemes try scare tactics so that we will pay attention before it becomes too late- many people are already succumbing to these tactics. If you encounter any of these signs, it’s best to steer clear of the offer and report the email as spam. So be careful before you hand over your hard-earned money to an SEO scammer.
When you’re trying to get ahead in the digital world, MSP SEO is an integral part of your strategy. It takes time and can’t be mechanized – but that doesn’t mean it’s not worth doing! Contact Ulistic today if we could help with any aspects of your MSP SEO. We take a holistic approach to MSP search engine optimization so people can find out what makes YOUR MSP company different and better!
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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