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Working with a marketing firm should be easy. You tell your marketing partner what you want to accomplish, what you’ve tried in the past that worked (or didn’t!), write a check and walk away — right? Very wrong!
Over the years, we’ve seen many managed services providers try this strategy and become extremely unhappy when their program didn’t achieve the expected results. We’ve found that our most successful clients — IT managed services providers just like you — are those that stay fully engaged and active in driving strategy and tactics. There’s even a formula that can estimate how successful you will be in terms of scale:
Effort + Volume = Results. Here’s how it breaks down.
For your MSP marketing efforts to be successful, both your organization and your marketing partner have to put in significant time and effort to see results. This doesn’t stop with turning over the reins of your marketing strategy. You need an ongoing full-circle approach to marketing, so both parties understand what works, what doesn’t — and how to drive the most cost-effective new customers to your doors.
In the content marketing game, it’s all about two things: quantity and quality! You have to be producing a high volume of content that resonates with your audience including emails, blog posts, videos, landing pages, social media posts and more. When your customers ask a question, you should have the answer. When they search for something on Google, your business should come up on the first page of search results. Creating a high volume of content requires dedication to your marketing, and a partner who has a firm grasp on what makes quality content that search engine’s love to feature.
Your website should be a revenue-generating machine, constantly sending qualified leads to your sales team. Each piece of content marketing or advertising that is created should tie back to your core strategy. That’s it! There are no magic formulas, other than putting in the effort to define an effective strategy and expanding the volume of work that is produced. Together, you and your marketing team will see the results of your hard pay off. No effort + low volume = meager results in terms of new clients.
If you’re in a bad relationship with your MSP marketing partner, look in the mirror and truly analyze your efforts. How much effort are you putting into that relationship? If the answer is “none,” that explains why your results are so weak! When you’re ready to put in the work and see the results of your effort, contact Ulistic today at 863-451-3088 or book your complimentary, 60-minute website review with me now.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.