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In this week’s “Question of the Week” from Karl in Edmonton, Alberta, Canada, we find out whether retargeting ads are important for MSP marketing strategies.
In this week’s “Question of the Week” from Karl in Edmonton, Alberta, Canada, we find out whether retargeting ads are important for MSP marketing strategies.
Ulistic is back with another Question of the Week!
We’re happy to receive this week’s question from Karl, who hails from Edmonton, Alberta, Canada. Karl’s question is as follows:
“Should my MSP run retargeting ads?”
Before we move on with the answer to Karl’s question, let’s define exactly what retargeting ads are.
According to Google, retargeting, or remarketing, “is a way to connect with people who previously interacted with your website or mobile app … thus helping you increase your brand awareness or remind those audiences to make a purchase.”
Yes.
Retargeting ads are essential to the success of your marketing efforts. Why?
Before we explain further, let’s go over the two main types of online content: Informational and educational, blog-type content and transactional content. The latter is the type of content that aims to convert readers or viewers to become actual “prospects” or “leads.”
Retargeting is important because quite often, once a visitor consumes some of your informational content, they’ll leave your site without buying anything or getting in contact with you. In these situations, if you make no effort to retarget them, these visitors may never return.
Retargeting ads help remind your site visitors of your existence and value. If they click such an ad, they’ll be led to a transactional page on your site, which will ideally lead to a conversion.
Developing your MSP’s retargeting strategy is just one of the ways in which Ulistic can help your company improve lead generation and conversion. Our business development techniques are the best in the business and proven to get results.
And don’t forget — if you have your own MSP marketing question, let us know, and we’ll try to feature it in an upcoming segment of Ulistic’s Question of the Week!
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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