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Some of you might not know what a swag is, so I’ll explain: It’s the free stuff you offer at trade shows and other venues to encourage people to check out your services. A swag is simply company-branded merchandise used as a form of advertising.
Whether it’s at trade shows, local events, or in your “Shock and Awe” MSP Marketing Box from Ulistic, you should offer something unique and practical to take away. Most companies give away cheap pens and key chains. But, our most successful clients give away useful and interesting items—Like the team at Centerpoint IT that gives away tactical pens with a flashlight and glass-break tool. How cool it that?
The trend for 2017 is to give away higher-quality promotional products. This is what people expect today. It builds your brand exposure because higher-quality promotional gifts will attract more visitors to your booth or website.
Here are some things to consider when selected branded giveaways:
And remember, giveaways and swags are essentially ads for your MSP business. Make sure they’re durable and built to last. Also, include your URL and phone number to make it easy for folks to reach you.
For help deciding what swags to use, or information about our “Shock and Awe” MSP Marketing Box, contact Stuart at Ulistic: 863.451.3088 firstname.lastname@example.org
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.