Some of you might not know what a swag is, so I’ll explain: It’s the free stuff you offer at trade shows and other venues to encourage people to check out your services. A swag is simply company-branded merchandise used as a form of advertising.
Whether it’s at trade shows, local events, or in your “Shock and Awe” MSP Marketing Box from Ulistic, you should offer something unique and practical to take away. Most companies give away cheap pens and key chains. But, our most successful clients give away useful and interesting items—Like the team at Centerpoint IT that gives away tactical pens with a flashlight and glass-break tool. How cool it that?
The trend for 2017 is to give away higher-quality promotional products. This is what people expect today. It builds your brand exposure because higher-quality promotional gifts will attract more visitors to your booth or website.
Here are some things to consider when selected branded giveaways:
Does the giveaway support your corporate image and the context of the service you provide? A carrying case for laptops or smartphones would be a good example. It ties in with what your MSP does.
Will it be of value to your audience? Will it resonate with your clients and prospects? There are two schools of thought on this: Make sure the item is either practical or unique (or both). Branded items like thermal water bottles and coffee mugs are always a hit. They’ll get frequent use and spread your logo around for all to see.
Consider what frustrations your customers have, and choose a promotional item that eases it. Tote bags are the number-one branded giveaway because people always have too much stuff to carry around. Or consider branded smartphone loops, to help them from dropping their precious phones.
Or, just think of something that will make them smile. A branded desktop or magnetic photo frame to hold a picture of their significant other, child or beloved pet is always a keeper.
And remember, giveaways and swags are essentially ads for your MSP business. Make sure they’re durable and built to last. Also, include your URL and phone number to make it easy for folks to reach you.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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