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How high your MSP website ranks on Google is an essential factor in the overall success of your site. The higher your site’s ranking on Google, the higher your click-through rate, the more subscribers you will attain, and the greater your online visibility will be. A high ranking helps to ensure that your site is relevant online, which is a necessary part of today’s digital marketing strategies.
There are ways to immediately boost your MSP website’s search ranking on Google. When these methods are used properly, your ranking can improve tremendously- literally overnight. The results you will receive in increased web traffic, subscribers and sales will speak for itself.
Let’s dive into the one great tip that will get your MSP website to rank highly on Google. This is a key tip you must know how to boost your website directly to the top position in Google. As customers are keying in specific search terms, your web page will pop up as one of the first results. Utilizing this tip will not just boost your rankings, but this method is also Google algorithm-friendly, to ensure you won’t be penalized as Google algorithms change. This tip utilizes the best SEO practices and no underhanded SEO tactics.
Consider rich snippet placement and how getting these placements can immediately increase your ranking on Google and all the major search engines. Rich snippet placement is a handy SEO tactic that is extremely useful- and proven. However, it is an SEO tactic that is often overlooked by many managed service providers.
So, what is a rich snippet, and how does it function? A rich snippet is detailed information that appears on Google next to the web page with rich, in-depth information about the page. This information effectively addresses what the searcher is looking for, so they know they are in the right place. This blurb of data eliminates the need for them to click from page to page searching for their answer. Thus, it is an aid in saving the person that is searching time as they go right to your website.
Saving time is always a major plus for finicky web searchers. Studies show that searchers quickly click on another page or enter another search term when they don’t find their answer immediately. The most important information that is derived from the article or web page should be noted in pointed, brief but detailed form in the rich snippet. Lastly, this batch of information should be highlighted in a bulleted format.
A rich snippet employs the “They Ask You Answer” method to address customer questions and concerns, as highlighted by Marcus Sheridan. If you haven’t had the opportunity to read the book yet, please email firstname.lastname@example.org and you can receive your own copy directly- that is how effective we know the system is. This methodology of approaching the answer to a customer’s question proactively is proven to improve your search ranking. Further, you will improve and verify your credibility as a brand online and keep a steady flux of traffic in motion to your MSP website. These factors all serve your bottom line- increased subscribers and sales.
You may be uncertain on how to approach obtaining rich snippets for your MSP website. You may not even be aware of how your site currently ranks on Google and don’t know where to begin. Now is the time to work with a leader in the marketing and SEO industry to dramatically improve your search ranking quickly and effectively. Grade your MSP website for free and explore the methods available to improve it at Ulistic.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.