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One of our biggest pet peeves is when MSP service companies come to us complaining that they aren’t getting any leads from their websites and we find their website is talking only about them, not about solving their customers’ problems and meeting their needs. Frankly, no one cares that you’ve won IT or Microsoft awards or that you’re a Cisco partner.
They care about whether you can help them get back to business as usual when they have an IT problem.
If you’re sitting there thinking that this applies to you, there’s no need to be embarrassed. We all like talking about ourselves. However, if you’re guilty of too much self-promotion, it’s time to change the focus of your website. The reward for your efforts will be a site that generates leads and attracts new business. Ideally, you want your site to answer customers’ potential questions and offer solutions to IT problems they may be having. You want to inspire confidence that your company is the one to turn towards when they have an IT situation. Just listing your awards and affiliations don’t get you to where you want to be with your client base.
There are some techniques you can use. You might try a video answering a question one of your readers posted on one of your social media pages. You could also devote entire pages to common IT issues that your customers have faced and discussed how your team has solved them. You could also offer expert tips on things your customers can do to diagnose their IT issues and decide whether it’s time to call the professionals (you) to solve the problem.
When you make your website about your customers rather than about your company’s awards, you’ll be surprised how you’ll turn your site from a bulletin board to a lead-generating machine.
To learn more about making the most of your MSP website, contact Ulistic.com or call us at (863) 451-3088.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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