What do you do when your MSP SEO company says: “We Found a Great Google Trick!”?
I’ve been in the MSP marketing and MSP SEO game for a very long time—Too many years. I’ve also seen a lot of so-called MSP marketing and SEO experts come and go. But, this one takes the cake.
This week I went to Orlando on my home from two weeks on beautiful Cape Cod. I’m not one to attend MSP conferences—I actually stay for away from them. Why? Simple—Many times they’re just an excuse for drinking, eating, and partying. Just not for me.
The Xchange Conference 2017 In Orlando—Why I Stopped to Visit Ulistic HPC Members.
However, since I was driving home from the airport in Orlando, and was going right by the venue for the Xchange 2017 at the Gaylord Palms. I decided to stop in and pay a visit to some of Ulistic’s High-Performance Club members.
Jorge Rojas, owner of Tektonic asked: There is an MSP SEO company here and I wonder if you know them?” I don’t care too much for competitors in the managed services marketing world, however, I said: “I think I may know who you’re talking about.”
Jorge continued to tell me about a presentation he went to where the presenter, the owner of this SEO company, spoke about some “trick” to have a company show up on page one of Google, as soon as next week.
Guess What? There Are No MSP SEO Secrets or Special Tricks.
Wait! I said, “There are no tricks.” SEO that stands the test of time takes months and sometimes years of hard work to produce. There’s no overnight or “next-week” trick.
Wait, maybe one—It’s called AdWords.
I know there are a lot of desperate MSPs who will jump at any sales pitch that guarantees them more leads. Here’s my recommendation: Whenever any MSP SEO company says they have a trick to get you on page-one next week—Turn around and run away! It just doesn’t work this way.
I Just Hate Seeing MSPs Get Ripped Off By Flight By Night MSP SEO Companies.
Here’s the skinny on this: Any time you try to trick Google, it will slap the biggest penalty on you that you may never fully recover from. Plus, Google changes its algorithms almost daily now. This so-called “trick” will definitely be shut down tomorrow.
Go ahead, I know some of you are reading and thinking, “Gee this Stuart guy seems a little bitter.” It’s not that I’m bitter—It’s just that I’ve seen many MSPs, even those who think they know better, get burned by MSP SEO companies that, in my opinion, are just out to get rich from their naivety.
I don’t like it and I never will. I care for my clients—No matter what—Even if they dismiss Ulistic and the GOOD that we stand for in the IT channel.
Here’s what MSPs need to look for when outsourcing SEO:
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.