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Applying geotagging to your images allows you to embed additional information into your images which is invisible to your site’s visitors, but provides a wealth of metadata necessary for search engines to localize your website. The most common metadata included through geotagging are the precise coordinates of the image, but may also contain place names, image description, elevation or the time and date a photo was taken.
Today, more and more people are searching for local businesses online. In fact, 82 percent of smartphone users have conducted searches using the term ‘near me’. Your company is losing out on a lot of business if you are not taking advantage of localization as part of your SEO.
While you can manually add geotagging to your images, software such as GeoImgr makes the process much more straightforward. GeoImgr offers both free and subscriber-based plans, but the free plan is adequate for the needs of the majority of MSPs.
Using geotagged images is a great way to increase your rankings on Google, but it takes much more to claim the top spot. Make sure your MSP business is on the right path towards success by getting your website graded by an MSP marketing professional.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.