MSP Marketing Success Story
Parkway Technology Solutions of Winston Salem, North Carolina, designs and implements technology solutions that help our clients become more efficient and profitable. We pride ourselves on doing this before making any financial gains ourselves, and we treat each of our client’s businesses as if it were our own.
I started Parkway Technology Solutions in April of 2008. At the time I was living in the small southwest Virginia town of Stuart. I saw the lack of professional IT services available to meet the needs of area businesses. So, I jumped in and got the business started but, unfortunately, did this in the midst of the worst recession in decades. Regardless, Parkway Tech did very well, but we still needed to increase our client base.
We Needed Marketing Help So I Called Ulistic
I contacted Stuart Crawford at Ulistic to ask for his help marketing to prospective clients. Stuart worked up a plan and solutions that got us the results we were looking for and more:
- We’ve received 14 leads in only four months, just from our Ulistic Adwords and Direct-Mail Campaigns.
- We closed $30,000 in new business, and currently have proposals out for an additional $20,000.
- We generated these sales with a total expenditure of only $4,800, with a return on investment (ROI) of 525%!
To put this in perspective, before Ulistic, we had received only one lead in the previous 12 months from our website. We were surviving solely on referrals.
We’ve had so many people comment on the professional marketing materials and videos that Ulistic has done for us. The best feature of Ulistic’s marketing is our ability to stand out in the marketplace.
Now, when we go into a prospect’s office we rarely have to review why we are better than XYZ Tech Company. They’re totally sold on our ability to do the job better than our competition, and all we have to do is agree on the right services and price.
We couldn’t have done this without Stuart Crawford’s marketing advice and the efforts put forth by Ulistic’s team.
More About Parkway Technology Solutions
Since its beginning Parkway Tech has gone through a few changes. In 2010 we moved to Winston-Salem, North Carolina, although we do still have many wonderful clients in our old home area of southwest Virginia. Parkway Tech and I were recognized as Innovator of the Year in 2010 for our “Watercooler Cloud Services” products. And we continue to innovate as a small IT services and consulting firm here in the Piedmont Triad. Our true success is that of our clients, and seeing their businesses grow and profit is what makes us love what we do.
Parkway Technology Solutions
More About Ulistic’s MSP Marketing Services
Since 2010, Ulistic has helped thousands of managed service providers throughout the world win new customers and keep the ones they have. Our MSP marketing professionals develop, deploy, execute and maintain results-driven strategic marketing solutions, and leverage proven and best practices that attract new customers. We do this daily, weekly, monthly and quarterly. Marketing isn’t a get-it-done-once proposition. It’s a continual process that should evolve and grow as your business does.
Ulistic can handle all your MSP marketing needs, including:
- Graphic design,
- Website design,
- Online marketing,
- Social media marketing,
- Monthly newsletters,
- Direct mail, and
If you’re like Chris at Parkway Technology Solutions, and you want to take your MSP business to the next level, call Ulistic today at 716.799.1999, ext 102, and book a no- obligation review of your existing marketing strategy.
Stuart R. Crawford
President and CMO