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First—Some questions for you:
If the answer to any of these is “No,” then I have one more question for you:
Are you ready to make the investment in time and money to ensure your marketing is the best, most effective, and creates a steady flow new business opportunities?
What did we do that you aren’t? Important Things
Invest in marketing.
We learned everything we could about marketing—Went to conferences, hung out with experts who knew about marketing, and then we practiced it.
Put marketing first.
We thought of ourselves as a marketing and sales organization that just happened to sell IT services—Marketing first and IT second.
Decide what makes you unique from your competition. We were unique because we focused on serving oil and gas companies. We learned all about the industry and learned to speak their language. 40% of our business came from this sector. We got referral after referral because we knew what the industry needed. And, we made lots of money!
Have a plan. A program that you deploy:
Keep marketing when things get tough. You quit too early.
We got additional business from existing clients. Remember—All you many need to do is to offer yours something new, and of value to them. It’s a lot easier than going out and looking for new clients when things get tough.
(You need to do more than just watch your Google Analytics.)
The marketing campaigns we developed gave our sales people something to present to leads. We gave them marketing materials they could deliver, held events and webinars they could invite prospects to, and more. Have your sales team canvass for leads. Walk door-to-door. Marketing’s job is to keep the sales team busy!
You must reach out to your community and connect with people via:
If your strategy didn’t succeed, don’t do the same thing again. Take all the intelligence you have and adjust it. What can you do differently?
Don’t worry. Remember—When you get stuck there are people out there who can help. (Like Ulistic)
Ulistic Can Help.
We’ll take the “heavy lifting” of marketing off your plate.
However—You must participate.
Want to grow your MSP business?
Want to get going with marketing that works?
Give us a call at 716.799.1999 x 102.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.