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91% of people don’t go past the first page of Google’s search results. If your website isn’t on the first page, you’re missing out on the majority of potential clients.
Yes, we know. They’ve told you to optimize your website, use effective keywords, take advantage of Google Adwords, and more. All of this is important—But, unless they know how to set up sitemaps properly on Word Press, your competitors will get their sites ahead of yours.
How Google Works
Google relies on automated programs (search spiders called Googlebots) to scour the Internet and report the content of websites to search engines. Then, they index sites they deem “worthy” to feed into their search results. This is where the importance of sitemaps comes into play.
Sitemaps are a great tool for directing search spiders. Creating them for your website is a must. These sitemaps provide Google’s robots with a detailed map of your site. Instead of having to crawl manually to locate internal links to your content, your sitemaps tell the crawler where every public page is on your website is. This helps to boost your SEO rankings.
Years ago, sitemaps were hand-coded in HTML format, and their main purpose was to simplify site navigation. Sitemaps have evolved a lot since then. Today they’re published in XML, and their goal is to improve search engine optimization by helping search engines crawl a site intelligently.
XML sitemaps contain information about your pages and posts when a particular page was last modified, the priority of pages, and how frequently a page is expected to undergo changes.
Google’s search engine looks for two basic pieces of information in your sitemap:
WordPress is very well-coded which is why many call it SEO-friendly. It comes with built-in SEO features, and it should be an essential part of your SEO strategy. It naturally structures your content by organizing it into pages, blog posts, blog categories and tags.
WordPress enables you to add a sitemap to their page using one simple shortcode. Adding the shortcode automatically generates a sitemap of your site and displays it on the page.
How to Set Up Sitemaps with WordPress.
WordPress comes ready to use for boosting your search engine results. Its functions guide a search engine through your posts, pages, and categories and compile the information needed to include your site within its database.
To add a sitemap to your WordPress site, install and activate the WordPress SEO plugin. By default, WordPress SEO doesn’t enable XML sitemap functionality, so you must turn it on.
Now, Here’s What to Do.
Now, click the XML sitemap. Here you’ll see the sitemap files you’ve set up.
Now, include more:
Do this for other pages as you wish.
Easy, right? If you can do this, your MSP marketing company surely can. But many don’t.
If you want to move on to an MSP Marketing Company that will do all this and more, contact Stuart Crawford at Ulistic at (716) 799-1999 ext. 101, or at: firstname.lastname@example.org
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.