Download our 17 Step Sales Process Today and start closing more monthly recurring revenue immediately.
An MSP marketing agency provides customers with plans, campaigns, or strategies as part of IT services. These marketing plans and content strategies help you identify, target, reach, and influence your prospective customers. Sounds great, right? Well, the truth is not all MSP marketing agencies are able to provide you with those services you need. More importantly, it’s not you—it’s them. To figure out which MSP marketing agency will work smartest for your business, consider the following service issues.
MSP Marketing Agency Site Traffic
The first thing you want to do is see how well the MSP marketing agency can do. The easiest benchmark to use for a test is their own website traffic. Alexa is one website you can use to check out the traffic statistics for any site. You can also simply perform a Google search for the company.
What do their rankings look like? When you search for the company, where do they rank? Are they on the first page, second page, or tenth? You expect an MSP marketing agency to bring your website up to the top of the search engine. Therefore, it makes sense that you should expect them to be able to perform the same technique for their own site.
Case studies, reviews online, and social media sites provide a wealth of information about how customers really feel about a company. Start with a simple Google search and check out the Google reviews. From there, go to sites like Yelp and TripAdvisor and see what customers have to say. Keep in mind, there are always trolls and a few bad experiences. So you want to use your judgment in filtering out the noise to get a general overview of how well, or poorly, the MSP marketing agency conducts business.
Just how important are these online reviews? In a survey where respondents were asked, “When making a major purchase such as an appliance, a smartphone, or even a car, how important are online reviews in your decision-making?” According to Moz, “The results revealed that online reviews impact 67.7% of respondents’ purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.”
Look for testimonials on their website to see if the company shares customer reviews. If there are not any testimonials, this isn’t necessarily a bad thing. But if you can find these, follow up with the customers who gave the testimonials. Find out if they had a positive experience or have another suggestion for an MSP marketing agency.
Technical and Content Strategy
Content strategy is one thing, but technical SEO and site management is a whole different ballgame. If your MSP marketing agency is all about content strategy but lackluster when it comes to the technical side of making your website work, then you are missing half of the team.
MSP Marketing Agency Team
Now take a step back and look at the actual individuals who are working at the MSP marketing agency. These are the masterminds dedicated to bringing your website to the top. Do your research to see if you are hiring trained experts. Ask to see portfolios, credentials, resumes, or samples. Determine if the team is capable, professionally and logistically, of providing you with the web services that you demand. If not, there is another MSP marketing agency out there with the skills you are searching for.
An MSP marketing agency should be willing and able to provide your company with regular updates and important information in a timely manner. This should be a given as a service provider. The agency should keep you updated on everything from SEO results to metrics. Things like screenshots and statistical data can show how well your MSP agency is working on your website. If the agency is unwilling to provide this information, that should be a warning sign.
References are a mixed bag in the marketing world. Sure, if you share a reference with a customer, that reference will be well vetted to show your best side. Your MSP marketing agency will most likely have references that showcase their top projects or customers.
Ask to see these references. Then follow up on them to see what kind of results they received. The red flag to wave is if your agency does not have references of any sort. This should concern you since word of mouth including professional references is one of the best and most authentic marketing methods.
Industry Specific Marketing
When you are working with an MSP marketing agency, you want to get results tailored to your specific content strategy and website marketing needs. Generic advice is good, but you need great marketing insight. This requires extensive industry-specific marketing research. Only the best and most dedicated MSP marketing agencies can offer this type of service.
Yet, to be fully invested in your IT and content marketing needs, your agency needs to know your business. Whether you are involved in healthcare, fashion, trucking, or clothing, your agency should have the capacity to provide you with niche marketing. This extends on the global scale to the cultural, regional, and geographical challenges companies are now facing.
From communicating to customers in Canadian English to understanding cultural rules in other parts of the world —these are the types of issues you are dealing with when reaching an international audience. Look for a marketing agency that understands the socioeconomic and cultural elements that go into great content strategy and web marketing.
If you are ready to utilize a high-powered, well-rounded MSP marketing agency, we have the solution for you. Start with the following question: Is your MSP website an asset or liability? Find out now by taking this test.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.