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When I started in the managed services business in 1997, I knew if I wanted to make a name for myself, it was going to take hard work and dedication. This came easy to me. I was raised by a mother and father who also believed that hard work and doing the little things in relationships was what mattered the most.
When Rob, Tony and myself started IT Matters, we had to work hard to get our name out there. We were very fortunate to have built a very successful IT services business from three guys fixing computers to a company with over 30 employees and revenues in the 5 ½ million dollar range. We did well. But it took hard work and some long hours…and what I call being strategically lucky.
Why then, have so many managed services providers started to think that outsourcing something here or part of their business there is going to net a steady stream of new business and a gusher of new opportunities? I think I know why: people have made it appear easy and it takes little effort.
Coaches, consultants and companies have brainwashed many MSP business owners into believing that all you need to do is sign up for their services and presto… open up the sales funnel Betty Sue, cause the gusher is a comin’. Did you hear me say a word that starts with bull and ends with it under my breathe?
Over the past few weeks, several new “I hope to get rich preying on the MSP community” type of organizations have come across my radar. These organizations prey on your vulnerability and your wishes to get that abundance of business opportunity. Many of their packages lack any real substance and for some, well, they tell you the WEB is the answer. Just put out one or two white papers, send them to some qualified people, and then sit back and relax.
This is so far from the truth, it hurts.
Wait, just wait…We are going to put some tracking software on your website and presto, you can see everyone visiting your website!
Again, use that money elsewhere in your business.
I am here to tell you, and some of you will get this immediately and some of you will need to be hit over the head with a 2×4, that marketing a managed services business is hard work and not for the meek. It takes many long days and sleepless nights thinking of new ideas and strategies. It takes “know how”, not get rich quick schemes. It takes the expertise of a guy like me who has done this before to guide you in the right direction, and ultimately, it takes you rolling up your sleeves and doing the hard work.
I know, some of your will continue to dump money into these schemes, hoping one day you will strike it rich. It that is you, I have an ice flow in the Arctic ocean I can sell to you! You will have more luck getting leads there that actually revert into good business for your company.
If you are serious about building a MSP business like what Rob, Tony and myself built – a company that didn’t use any of these schemes to attract new opportunity, and you want to learn the hard work we did to grow from 3 guys fixing computers to a powerhouse managed services business, then call us at 716.799.1999 or drop me an email to firstname.lastname@example.org.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.