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Lately I’ve found something that really frustrates me, and it’s also what I see as our biggest advantage when it comes to helping managed services providers excel in their marketing efforts. My first tip? Fire your MSP marketing company right now. Why? Because their content sucks!
That’s a bold statement, right? But it’s true!
I’ve put together a few examples of content that I’ve come across lately (and included hyperlinks) to show you what I mean. I believe the MSP world needs to know the difference between garbage and great content – and not only that, but it’s crucial that you understand how to make it better and start attracting new business opportunities.
Here are some examples of boring titles and content; they all lack any real drivers to get people excited, have a lack of focus, or are just ho-hum. Keep in mind; this has nothing to do with the companies themselves, but the content their being given for marketing. Here, I’m focusing on writing style and titles.
Did you know that most MSP companies are not getting their lions share of business opportunities simply because their content isn’t engaging enough? It’s crucial to attract social media followers to click on a link, or to ensure your work is optimized for search engine results – otherwise, your content is basically invisible.
I’m making it my mission to revolutionize how managed services providers go to the market by improving their content marketing strategy. Yes, even with my own team – I’m constantly challenging them to come up with better and more engaging content. We need to step out of the ultra conservative mindset by stepping out of the box and switching up our habits.
It’s been proven time and time again – those who have the “balls” to go for it get more engagement, have more business opportunities presented to them, and gain a significant increase in followers. So why are you sticking to the status quo? Why are most MSP marketing companies continuing to put boring stuff online for their clients?
Here are a few more tips and recommendations:
So what are you waiting for? Lets take your marketing game to the next level! Attracting new readers and then engaging with them is one simple way to convert website visitors into prospects. If you’re not a member of our FREE VIP Club, join us today. Fill out the form on our website.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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