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Today, we’ve got a great new tip for MSP marketing that can take your search engine rankings to the next level. This tip has to do with a relatively new feature on Google AdWords and one that many MSPs are unfortunately not taking advantage of!
With this strategy, you’ll be adding what’s called a location extension to your Google ad. The goal of this strategy is this:
When a prospective client conducts a search for your keywords in Google, they’ll see your Google ad show up inside the Map Pack that appears.
Now, if you’re not familiar with the Map Pack, this is essentially the small map (and listings below) that shows up when you search something like “burger joints in Phoenix,” or, more aptly, “managed service providers in Houston.” Most searchers navigate here right away to find what they’re looking for.
1. Start by setting up a unique G-Mail account for your specific location’s ad campaign.
Have email to this G-Mail address forwarded to a G-Mail account you have control of and check often. This is a helpful first step, especially if you have multiple locations or listings that you’re administering. Otherwise, location extensions can easily get confusing, and errors may occur (we’ve seen this happen!).
2. Login to your Google AdWords account.
3. Navigate to the campaign you wish to work on from the far-left vertical menu.
4. In the subsequent vertical menu, click on “Ads & extensions.”
5. Navigate near the top of the screen to the horizontal menu, and click “EXTENSIONS.”
6. Nearby, you’ll see a white plus sign on a blue circular background.
Click this icon, and from the drop-down menu, click “Location extension.” You’ve just added the location extension to the campaign ad.
7. Now, click on “Ads & extensions” (left vertical menu) again, and on “EXTENSIONS” (top horizontal menu) again.
You should see your new location extension there (beneath the heading “Location extension”), along with all the accompanying metrics. It will appear just like any other ad in Google AdWords.
As you can see, adding a location extension takes just a few minutes, and it’s well worth it for your MSP’s marketing campaign!
According to Google, once your Google Ad appears within the Map Pack, the extension is eligible show searchers such valuable information as:
All of this is great for you. People searching for MSPs in your area want useful, up-to-date information on viable businesses now — and this is exactly what the location extension feature offers.
As a managed service provider, you’re competing in an often aggressive marketplace. At Ulistic, we help you stay on top of the latest marketing trends and strategies to keep you at #1 in search engine searches. Grade your MSP website now at Ulistic.com!
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.