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There isn’t a day that goes by where Ulistic isn’t asked this question:
“Who do you recommend for MSP or Managed Services Telemarketing?”
A quick Google search doesn’t reveal much for telemarketing companies that focus on the managed services community.
Yet, there are many – so I’m perplexed as to why they fail to show up in a web search for MSP telemarketing services.
Below we’ve summarized some of the companies out there that you can contact for MSP telemarketing services. We also offer criteria to consider when selecting one.
This is a touchy subject for many. Telemarketing is considered one of those “disruption-based marketing” solutions, and there are many arguments on telemarketing’s effectiveness as part of your overall marketing strategy.
The jury is out.
Telemarketing has a place in today’s world. However, it should be part of your overall marketing solution and part of your complete marketing strategy.
Just like email marketing or social media marketing, telemarketing by itself is not effective. But when it’s combined with other marketing efforts, telemarketing results tend to improve.
When your managed services business is considering outsourcing to a telemarketing company, ensure you select one that can include telemarketing and telesales as part of a complete package – and that the telemarketing firm has strong relationships with other marketing resources you’ve engaged with.
Don’t ask the telemarketing company for testimonials or references to clients you can speak with. Of course, no one is ever going to send you to one who’s not happy with their service. The truths this – everyone has different results, and your results may vary.
Find out where the telemarketing company gets their lists. There are many list brokers out there, and some use lists where 40% of the information is outdated.
A great telemarketing company will blend your marketing efforts with theirs and employ many marketing vehicles, including social media. They will also research and determine the right businesses to call on your behalf.
Many telemarketers will tell you that their service has a long runway. Of course, all marketing takes time to get a solid foothold. Insist on a one-month trial to see how their services work and if the telemarketing company’s culture is a good fit for you.
Ensure that they understand what you do, why you do it and who your best prospects are.
The telemarketing company you contact should be able to “prove their weight in gold.” Many promise or even commit to results and reporting, but when it comes to doing this, they often fall short.
Before signing an agreement make sure you see their reports and have them explain the information contained in it.
Who owns the contact? A great telemarketing company will share all the information they collect with you. Make sure you get in writing who owns the contact information.
You also want to ensure that this contact information can be merged into all of your marketing efforts.
Well, that depends. Professional telemarketers have very thick skin. After all, they face rejection all day long. Hang-ups, verbal abuse, and angry people are part of their everyday routine.
Companies that attempt to bring this resource in-house have mixed results.
There you have it. A brief review of the key points to consider when selecting a managed services telemarketing company, and how careful research, planning, and implementation is essential for success with any telemarketing solution.
Make sure your telemarketing efforts are something you don’t jump into blindly.
Do your homework.
Consult your peers who’ve experienced success with managed services telemarketing companies.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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