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There isn’t a day that goes by in my line of work as a marketing consulting that I don’t hang up the phone and shake my head, wondering if the person I just spoke with actually has an idea of what makes them truly unique in our blood red ocean of competition.
The race to the bottom is now turned into a marathon with MSPs regurgitating the same messaging again and again. We are truly close to the true measurement of insanity: doing the same things over and over – all the while expecting different results.
Many managed service provider believe that they hold the patent on client service, that they are the only ones truly committed to the wellbeing of their clients, and that their truly flat rate service is a differentiator. Guess what? This might come as a surprise… but it’s not.
MSPs are aware of this, well, at least we hope they are. Why are they not doing something about it? Well, that is a great question.
How can MSPs stand out from the competition? Two words – SOCIAL PROOF.
Clients of Ulistic’s MSP Marketing services are fully aware of just how important social proof is when it comes to winning new business opportunities. Social proof breaks down walls that exist between the service provider and an identified future client. Social proof relates to current or past challenges a future client has experienced. And of course, social proof demonstrates the MSPs ability to take care of the needs of their clients.
What is social proof? Social proof is anything that you intentionally put out there as part of your marketing and sales efforts that demonstrates your ability to take care of a client in any technical situation. Social proof is NOT something the marketing team conjures up in the boardroom, social proof comes from your clients. It is evidence that you can do the job and you have a client endorsing it.
Here are some basic examples of social proof that you can use every day in your managed services business:
Fear, is the biggest limiter when it comes to not pursing social proof. It’s the fear of rejection or the fear of competition stealing your business. These fears are just in your head. If you ever lose a client because someone reached out to get a testimonial or case study client…well, you have bigger problems. Try looking at your client services team before looking at that case study published on your website.
You have nothing to lose and everything to gain by simply taking action and putting together a plan to maximize social proof in your managed services business.
Not sure where to turn? Not to worry, our team at Ulistic does this for you. We interview your clients, write up the case studies, and even edit your videos as part of our MSP Marketing services. You now have zero excuses other than fear stopping you. Take action now and call my team at 716.799.1999 or send us an email to firstname.lastname@example.org.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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