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We are firm believers in LinkedIn as a marketing tool. Recently, however, LinkedIn has added a new feature – and we are ecstatic. Although this new feature is a very simple concept, the benefits that come with it are unrivaled.
If you are an active LinkedIn user, chances are you have noticed this feature already. The goal in mind here is not to reveal that this new feature is available, but instead to enlighten you with tips and tricks that will allow you to optimize this feature, and in time, build your brand and share relevant information.
LinkedIn is a great tool for marketing your business online, but many of us don’t use it to its full potential. Sure you connect with people, join groups, and get involved in conversations – but there is so much more. Being able to establish connections with people that you know, people in your target market, and influencers like journalists who cover your target market is a huge advantage that LinkedIn offers.
As simple as this new feature is, it has the possibility to make a tremendous impact on your company’s connections. That being said, when your connections include those listed above, it is imperative to ensure you are making a positive impact. A few tricks to promote a positive impact on your network include:
The more contacts and connections you have, the more opportunities. Connect with everyone that you can! A lot of companies don’t want to connect with people on LinkedIn and have it turn into another Facebook with an endless newsfeed – but that’s not what it’s about. It’s about who sees your information.
If you do it right, using LinkedIn can be a fantastic way to get your company’s name out there, generate demand for your brand, as well as drive traffic to your website.
We have the expertise to help you get your company’s message out there and maximize your connections. We offer a wide array of unrivaled services and relevant content designed for your company’s success! To learn more about the solutions that ULISTIC can bring to your strategy, give us a call at 863.451.3088, or send us an email: firstname.lastname@example.org.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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