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Every month, the Ulistic team fields dozens of great questions for MSPs around the globe. One of the top questions revolves around the return on your investment if and when you decide to hire an outsourced managed services marketing company.
Here’s the typical question:
“Stuart, what will my ROI from marketing be when I outsource to a company like Ulistic?”
Like I said, great question but very difficult to answer.
The answer is this: It depends.
There are a number of key factors that determine success (positive ROI) or failure (negative ROI) when you decide to outsource your managed services marketing.
This is the Kool-Aid you must drink…Repeat after me, stick it on your bathroom mirror and post it as the screen saver on your computer:
“My company is a media, marketing and sales company that markets and sells IT services to businesses in a local area or industry vertical.”
When you adopt these simple strategies, your relationship with your MSP marketing agency will be a whopping success. Only then will you achieve a remarkable return on your investment.
If you don’t adopt these simple principles, your ROI will lower, and you’ll be looking for a new MSP marketing agency, yet again. You’ll have the same mindset and get the same results.
Hope this article helps to answer your questions on ROI when you work with an outsourced MSP marketing agency.
| Ulistic Estimated Lead Matrix | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | Total Year 1 | ||
| Number of leads | 2 | 2 | 3 | 4 | 5 | 5 | 6 | 6 | 7 | 7 | 8 | 9 | 64 | |
| Month 13 | Month 14 | Month 15 | Month 16 | Month 17 | Month 18 | Month 19 | Month 20 | Month 21 | Month 22 | Month 23 | Month 24 | Total Year 2 | ||
| Number of leads | 9 | 9 | 10 | 10 | 11 | 12 | 12 | 12 | 13 | 14 | 14 | 15 | 141 | |
| Total Estimated | 205 | |||||||||||||
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
