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Leading A Horse To Water And Making It Drink
OK, before all of you “flamers” find me guilty of “clickbait” … you don’t have to tell me. I’m well aware this is a clickbait title.
After all, what does leading a horse to water have to do with marketing and sales?
A lot, actually.
I often use this terminology when answering MSPs’ question: “What does Ulistic actually do?”
This is a good question.
What do we do?
We’re professional “horse herders.”
(Maybe my second calling is to be a rancher in Colorado. Perhaps once a competitor discovers that we’re “eating too much of their lunch” and tries to take us out, I’ll become a professional rancher and raise bucking horses. This should be much easier than running an MSP Marketing Business! Plus, Colorado would be a nice place to retire.)
OK, tangent alert for all you EOS crazies out there:
Ulistic’s job is to bring people to the trough – that’s it.
It’s our job to:
It’s not our job to “directly” bring businesses to the table that are ready to sign your MSP contract and fork over $5G’s a month. This is your job or your sales team’s job.
My job as your technology marketing consultant is to get people interested and create demand. I’ll bring them to the “trough.” It’s your job to “water them” and fulfill their “thirst” for the best technology solutions.
Just recently, a client in Canada was complaining that she hadn’t gotten any leads in the past six months. However, after a careful review of everything we’ve done for them (form fills, live chat leads, even inbound sales calls) we discovered that they actually had over 50 leads in the past six months! What they didn’t have were ORDERS.
We did our job. They didn’t do theirs.
Here are some quick and dirty ways you can get those “horses to the trough” and make them “drink:”
My job is to get businesses ready to “drink your water.”
It’s your job to get them to “drink.”
PS – I feel generous today. The first five people who email me using the subject “I want free stuff” will get a box of cool goodies in the mail.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.