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Isn’t it amazing how one’s life can change in an instant.
What do you do when a CAT2 Hurricane runs wild over you?
Gee, had a Hulk Hugan moment there. 🙂
Hurricane Irma could be the turning point in my life where I truly start to appreciate everything around me and the people who have a positive impact on the life I lead.
Right now, it’s people like Clayton Arnold, Susan Macool, Gabe Clogston and a long list of others who have stepped up their game this week. These are the people who worked long hours, took on extra responsibility and have shown endless dedication to our clients. I truly appreciate you all.
Yes, Susan—You even took the time to clean out my fridge and freezer of thawing meat and other items from 4 days without power.
10:52 pm Eastern Time Sunday, Irma paid Sebring a visit. She wasn’t supposed to drop by, but she did—And uninvited!
She was like that rude family member who comes over, drinks all your beer, and leaves the empties laying around for you to clean up. She also breaks your furniture, knocks out your TV and throws up, not in the bathroom, but all over your expensive bedroom set, where she crashed from partying too hard.
Irma, blew and blew and blew.
I woke up early on September 7th, thrusting the Ulistic business continuity strategy into play. 3 am and the wheels moved north and west. You see, you have to go north in Florida before you go west. The roads were clogged on I75 and I95, so we decided US98 was the best path. We ended up in Mobile, AL, and right now, this is where we still sit. Mobile is nice, not that I got to see any of it.
Fast forward to Sunday night, September 10th – the busiest Hurricane day on the calendar. IT was the anniversary of Hurricane Donna, that did much the same as Irma. Donna just veered off to the Atlantic side of Florida versus taking a run up the western side of Florida, except for the bit where she went crazy and ran over Sebring and Highlands County.
Remember now, at this point we’re in Mobile, AL, running away from this angry woman named Irma.
Business Continuity works. Ulistic is proof.
If another MSP tries to talk to me about data backup as a business continuity strategy, I am going to scream 🙂
Here’s what I did:
Here’s what I learn from my business continuity experience.
Everyone out of dodge and fast.
Hurricane Irma has changed me. I think I’m a smarter business person because of it. I never truly experienced anything like this in the past. Sure, I was running a company in 2003 that was wiped out when Hurricane Juan roared ashore in Halifax in 2003. ServeIT was a great little hosting company doing “Hosted Exchange” long before others even thought of it. But, Hurricane Juan ruined that.
As I write this, we are in day four of our recovery, with no news from Duke Energy when power is going to be resumed in Sebring. Did I say that Sebring was hit very hard? You will never see mention of it on the news anywhere. But, according to some of our staff, Sebring looks like a war zone. I guess that’s better than some of the spots in the Florida Keys that look like a nuclear bomb went off. At least my house is still standing and in one piece. You can’t say that for places on the keys or in Naples.
I can sit back and count my blessing. I’m truly thankful for our Ulistic employees who have gone the extra mile, those who cleaned out my freezer, those who opened their homes when the power came back on. Everyone on our team.
We are truly the BEST MSP MARKETING company out there, and still proud to call Sebring our home.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.