Marketing your MSP business takes many forms. One reliable and long-term approach is content creation. Research shows that 91% of B2B marketers incorporate a content marketing strategy to reach their customers.
Unfortunately, coming up with content ideas is often an uphill task. Most MSPs that attempt this route in the marketing efforts often fizzle out within a few weeks or months. The problem arises because most business owners or marketers suffer from idea block. If this has ever happened to you, you’re not alone. 60% of people find it hard to create marketing content on an ongoing basis.
They get stuck, run out of ideas for new content, or can’t find a way to talk about their core business. The good news is that there is an effective way to generate new and refined blog content ideas for your MSP website.
Outsource Your Content Creation
One of the reasons that content marketing fails for most MSPs is because the owners lack the time or expertise to create their content. This is where outsourcing content creation comes in handy to save the situation. 70% of brands hire experts to manage their content creation professionally.
Outsourcing content creation comes with several advantages to your business. First, it leaves you with more time in your hands to focus on other crucial business activities that generate revenue. Content creation can be a full-time job on its own, not to mention that you still have to distribute and promote the content you create on various platforms.
Secondly, when you outsource to professional content creation companies like Upwork and Verblio, you’re assured of quality. You stand to benefit from fresh ideas and varied viewpoints around your blog topics. Writers who work on these platforms can introduce and express concepts in a way you may not have thought possible. They bring their experience with other clients to the table to help grow your content.
Since they’re well aware of emerging trends in your industry, you can trust them to create new topic ideas when you feel stuck. Using a pool of writers means that you constantly have a source of new content ideas.
Unfortunately, you may not have the budget to outsource your content creation strategy. Or maybe you want to come up with your ideas without enlisting the help of a third party. Here’s what you can do in this case.
Use Quora Platform to Your Advantage
You’ve spent enough time scouring the internet for fresh content ideas without much success. Before you give up on the search, have you checked Quora?
If you’re not familiar with the platform, this is a question-and-answer forum. It hosts millions of questions in diverse fields, and the answers are in plenty. Users post their queries, and other members of the community respond with their opinions or expert answers. Quora is a platform where you can quickly discover the trending topics in your industry or the things that spark curiosity in people are curious.
How to Use Quora for Content Ideas
The first thing to do is to sign up for Quora to have unlimited access to content. With an email and password, you are good to go. Signing up on the platform is free. Once you sign up, you can fill out your profile for a more user-friendly experience. Other users can see who they are interacting with, and you can introduce people to your business. A short bio, profile image, and link to your site are other ideal additions to your profile.
Look for and Follow Relevant Spaces
An easy way to find fresh content ideas for your blog is to look for topics on Quora relevant to your business. In addition to these topics, the platform introduced what it calls ‘Spaces.’ This feature lets people curate collections and bring people with shared interests together. By following these Spaces, you can easily find your target audience on the platform. For example, type ‘managed service provider’ into the search bar, and Quora provides you with several Spaces you can follow.
By following them, finding blog content ideas will be easy. Scroll through the questions and answers to see what attracts interest to the largest part of the community. This is probably a topic you should cover on your blog.
Ask Questions Relevant to Your Industry
Apart from looking for questions on the platform and reading the answers, take your search a step further. Be proactive enough to ask questions on the website. However, to get engaging blog ideas for your audience, you should ask the right questions. Ensure your questions point to or address the pain points of your target audience. This way, you will get answers that will help you create content that truly addresses your audience’s needs.
There are some best practices to keep in mind when asking questions on Quora, though. Your question should be unique, without which you will be directed to existing answers. Sometimes, repeating an already existing question may have it removed entirely. Remember to categorize the questions correctly for the right people to find them. This way, you can rest assured that you will have the right and precise answers.
Repurpose Your Questions and Answers into Content
After spending some time on Quora asking questions, you will find that you have enough ideas to create blog posts for your site. It’s now time to convert the answers and topics into content for your website.
Apart from long-form blog posts, you can use the information you collect to create engaging videos or social media posts. Another way you can use the information is to create a podcast with episode topics drawn from the questions and answers. Besides, consider upgrading your existing content to boost email subscriptions. Once your content is ready, consider sharing it on Quora as an answer to the original question on the platform. That’s an easy and witty way to boost your profile and drive traffic to your blog.
Quora doesn’t only give you content ideas. You can look around for insights on how to market your products better and improve customer service.
Coming up with content ideas for your website on an ongoing basis can be challenging. It’s easy to run out of ideas or experience a mental block. When this happens, you may want to give up on your content marketing strategy entirely.
However, before you do so, turn to Quora. On this platform, you will find out what your audience wants to know. Create content based on trending topics and the discussions that attract the largest audience. With Quora, you’ll hardly ever run out of content ideas again.
If you still find it challenging to get enough content ideas, let an expert in MSP marketing help you. At Ulistic, we are the one-stop-shop for MSP marketing insights. Reach out to us today and let us help you fuel your content creation growth.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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