Videos continue to take over the internet and have become a vital marketing channel for MSP providers and other businesses. People enjoy the engagement of videos and are more likely to retain information faster and better than if they had to read it. Video content has become the preferred type of content for audiences, and it has become the perfect way to improve a marketing campaign. Would your audience rather read an article for one hour or watch a 10-minute explainer video that can relay the same information?
There is no one-size-fits-all method in the marketing world, and there are various strategies that can be used to help you reach your target audience in ways that will allow you to attract leads, convert those leads into sales, retain customers, and more. You already have multiple types of content marketing strategies that are designed for a variety of needs; video can also be used for multiple customer approaches.
Videos and Their Impact
Video has been proven to increase conversion rates, explain your products and services quickly, and help you stand out amongst the competition. Giving presentations via videos to your target audience will help you sell your services in ways that pamphlets, social media postings, advertisements, emails, etc. have not been able to match.
Producing fabulous videos is a task that many businesses choose not to take on because the quality and appeal of the video will greatly impact how effective it is. Any video that is less than high-quality will quickly turn people away. If you truly want to communicate your services and the benefits they offer, video marketing can be your key to success.
Adding Videos to Your MSP Marketing Strategy
There are several ways videos can correlate with the services and benefits of your MSP. Even if you feel your services and benefits are explained clearly on your website or social media accounts, videos will allow you to get creative and drive website engagement. You can create impressive product demo videos that will show businesses how to implement new solutions, offer helpful tips, and answer your most frequently asked questions. You can also provide effective How-to-Videos instead of creating and posting a how-to manual on your website.
Another effective way to add videos to your website is by sharing testimonials from your loyal customers. You can interview one or more customers and ask them to share their experience with your IT services. What has been their experience? How have you helped them turn their business around? These videos can be used to shed some light on pain points, and will usually lead to improvements because you are more aware of what needs to be addressed. These videos can also be used as an effective sales mechanism.
Adding Videos To Your Website
There are multiple ways you can approach adding videos to your website. If you find footage on a site like YouTube that will be perfect for your website, you will want to get copyright use permission to use the videos if you will be showing the videos to your target audience. While many people are under the impression that the right to distribute the material is owned by YouTube, but you will need to seek the creator’s copyright.
Downloading videos from a platform like YouTube requires options user-friendly options so the videos can be saved without violating any policies. There are a few best websites to download YouTube videos that have all the features you need. One of the popular websites that can be used to download YouTube videos is YT1s.com. Follow these easy steps for downloading YouTube videos:
Step 1: Open YouTube on your computer, laptop, mobile device, etc.
Step 2: Open the video you want to download and the video will start playing
Step 3: Copy the URL of the video you want to download
Step 4: Open YT1s.com in another tab
Step 5: Paste the YouTube video URL into the search section
Step 6: Click the Convert button and choose your desired format and quality (1080p is generally the preferred option when it is available)
Step 7: Click download and save the file
Step 8: Wait until the download is completed
Benefits To Incorporating Videos Into Your Strategy
People will call on MSPs they know and trust, therefore video will build a high level of trust and familiarity. If a prospective customer already knows your content, the initial call with that customer will have a greater chance of succeeding. Videos are also more likely to be shared across the web because it is generally more watchable and more likely to be opened by the recipient. Videos can be shared via social media sites, email, websites, and more.
When you search the web, you will quickly discover that not every MSP participates in video marketing. This means you have an opportunity to do something that can be a difference-maker. You can catapult yourself to the top, especially if you become known as one of the early adopters of video marketing. Video has proven to be an effective way to bring services, products, and concepts to life because video can combine audio, pictures, and words to deliver your message.
First Impressions Still Matter
It takes a few seconds to make a first impression, and you will not get a second chance to make that first impression. When it comes to your MSP, you should not view this any differently. With the right video, you can impact your audience in more effective ways than you may realize. There is more to MSP video marketing than posting one video.
You will need a solid video strategy that will allow you to build your MSP’s reputation in the best manner. You can incorporate video within your marketing strategy and take advantage of everything video has to offer. Whether you need videos for Managed Services, VoIP, Cloud Computing, Backup, and Disaster Recovery, etc., the videos you obtain should intrigue your prospects and your customers.
Engage with Ulistic as your digital marketing firm to find out how you can attract and capture new prospects for your business.
Want More From Your MSP Marketing?
Subscribe To The Ulistic YouTube Channel And Get Valuable Insights Into Marketing Your Managed IT Services Business.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.