Should You Hire An Internal Marketing Person?
Should you or shouldn't you hire an internal marketing person for your managed IT services business. In this blog post, MSP marketing specialist Stuart Crawford will share some top tips, lessons learned and what you need to know before you rush out and hire an IT marketing person for your MSP business. Be forewarned, you want to read this, so you don't make the same mistakes other MSP before you have made.
Top Tips All Managed Service Providers Need To Consider Before Hiring An Internal Marketing Person
If you decide you need a marketer on staff, first ask yourself:
“What should I look for in an internal marketing person for my managed services business?”
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- Have they worked in the MSP trenches? There are a lot of talented marketing people out there. Many who are book smart and “talk a good game.” Guess what? You don’t want this kind of a "marketer." , you want someone who has worked in the MSP industry – someone who knows how to "play the game" and wins. Look for an MSP marketer with a proven track record of success and practical experience. Either inside or outside the MSP space. Otherwise, you can say goodbye to your bank account.
- Technical marketing trumps creative marketing. OK, I know that I’m going to get a lot of flack on this one. I would rather have someone skilled in video editing, is a passionate writer and even more passionate about editing. Someone with skills in SEO, and who understands the technical side of social media…get my drift here? Technical marketing trumps creative marketing every day of the week.
- Conduct a personality test. DISC is a great tool. (Dominance (D), Influence (I), Steadiness (S), and Compliance (C)). Find out who this person is outside of what you see in the job interview process. Do they have the parts and pieces to handle this role? What are their strengths and weaknesses? The DISC tool is a great first step. You should DISC every one of your staff members.
- Do they have a personal brand? This is a golden ticket. I would hire anyone who has their own personal brand. Personal brand equates to followers, which means influence and more potential business opportunities. Always hire someone who brings a great personal brand to the table.