Are Google Reviews Important When Marketing My MSP?
Want to know how much Google reviews matter when it comes to your managed service company’s marketing strategy? We’ve got the scoop! Learn more here.
Why Are Google Reviews So Important?
There are several reasons why Google reviews will inevitably play an essential role in the success of your managed services business.
#1 – They help your business shine and improve trust in your brand.
First and foremost, reviews tell potential clients what your company can do for them in the words of someone else — your past and current clients.
Ideally, you already have a comprehensive website, detailing all your company has to offer. This is crucial, of course. But sometimes, it isn’t quite enough. Having the added boon of great reviews from people who have worked with you can do great things for your marketing success. Even if you get a subpar review, you’ll be able to respond in kind and make a case for upholding your company’s reputation.
#2 – Potential clients will read reviews of your MSP company long before visiting your website.
It’s likely the first thing they’ll do. That’s because we’re currently in what market watchers call a “review economy.” In other words, reviews are king when it comes to what products and services do best in the marketplace. Not only are potential customers leaning heavily on reviews when making business decisions, but they’re doing so before even making their way to individual company websites.
This matters because it means you’ll need your reviews to be present in third-party locations (like with Google reviews). If you do have testimonials and reviews listed on your site, this is great, but remember that many potential clients are looking for reviews long before they even make it to your site.
Here’s where something like Google My Business can help. According to Google, “Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.”
Many marketing experts expect Google My Business to explode shortly. Therefore, in addition to securing your listing there, it’s essential to invest in fleshing out your business’s listing and making it work for you.
#3 – It boosts your search engine optimization (SEO).
To rank high in Google searches and other search engine inquiries, your business must meet a multitude of requirements. These requirements are all linked to algorithms, created and used by search engines to help rank which result pages come up first when someone enters a search. When you engage in SEO or search engine optimization, you are attempting to master these algorithms and be placed high in search rank results.
Most of what the algorithms evaluate has to do with questions such as: How many keywords are in your website’s content? How often do you update content? Is your content valuable and pertinent? What types of content do you offer (text, pictures, videos, how-tos, etc.)?
And of course … what types of reviews do you have? How many reviews do you have? On how many review sites are you evaluated?
The SEO algorithms love to see that your business has plenty of Google reviews and plenty of reviews on other review sites like Yelp and even your local Better Business page. When you’ve got the reviews, this boosts your SEO and helps your website rank higher in search inquiries related to your industry.
Looking for Professional Marketing Services for Your MSP?
If you’re serious about building your brand, prioritizing your marketing strategy, and increasing leads and qualified prospects, Ulistic can help. Schedule your zero-obligation MSP consultation appointment today!
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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