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Is My ‘Google My Business’ Account More Important Than My Website?

Are you optimizing the right information to reach your audience? From website boosts to Google My Business updates, here’s what you need to know to increase online discoverability for your MSP.

Are you continually scanning your website and that of your competitors, wondering what will cause a prospect to select your company as their new IT services provider? What you may not realize is that your company may not even be discoverable by new opportunities, particularly if your Google My Business and website SEO are not optimized. Maintaining a robust online presence requires more than merely adding a few blogs to your website once in a while. It takes a dedicated effort to win the SEO war and become the top choice for new prospects starting their search for IT managed services.

Enhance Your ‘Google My Business’ Entry

Have you been focused on obtaining reviews from each of your clients? If not, there’s no time like the present to get started! Your prospects will be intrigued by companies with a more robust presence on this important online platform. The perception is that companies with a strong Google My Business entry are stable and dependable, offering unique value and a level of confidence in the quality of service provided. Take the time to update the products and services area of your Google My Business (GMB) listing to boost SEO as well as discoverability for prospects searching for specific solutions. You might be surprised to learn that regularly adding geotagged images to your GMB listing can also enhance your business entry. You can quickly and easily add geotags to your images at GeoImgr.com. This service helps find locations for images taken by mobile devices, helping to improve local SEO for location-specific businesses.

Optimize Your Website for Search

When your website is highly optimized for search, it feeds this information back to Google My Business results. This way, you’re effectively lifting discoverability for both online platforms at the same time! It should be no surprise that regular content updates to your website are one of the best ways to increase awareness of your brand and traffic to your website. What you may not know is that you can easily feed your blog posts, articles and whitepapers through to your Google My Business page, doubling the impact of each piece of content that is created. There’s a simple WordPress plugin that can help you get started from tyCoon Media that simplifies the process and helps expand your online footprint.

Growing your business isn’t easy, and it doesn’t happen overnight. With access to the right tools and support, you can focus your efforts on serving customers and defining innovative new technology solutions. Contact the team at Ulistic at (716) 263-6961 or email info@ulistic.com to schedule your complimentary initial consultation. We provide IT managed service providers with business development, marketing and sales services — helping drive new clients and enhance your reputation with local businesses. The experts at Ulistic will make recommendations for both your Google My Business profile as well as your MSP website to ensure that everything is defined correctly. Hence, you get the traffic and new business that your MSP deserves from your marketing efforts.

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