Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
I want to start MARKETING my managed services business and creating a steady stream of new business opportunities.
Start With Ulistic. Enter Your Details Here.
Prospects today are turning to Google and Bing to get answers to their IT questions. Your audience wants to be better educated than in the past, and they’re going online to do this. “Is G Suite better than Office 365? Should I look at getting VoIP for my business?” If your website contains this kind of educational information, you’ll get higher rankings on search engines.
However, here are two important points to remember:
You must provide good quality content. Not just a sales piece for your IT services, but educational information that’s backed by facts. Remember, your prospects are better educated these days. If you do, and you offer them a vehicle like a form on your site to reach you, they’ll engage with you.
Slow and steady wins the race. Keep good content up on your site and follow best practices for Google search. But, don’t push too much—Adding an article once a week is enough. If you do this, your rankings will increase naturally. Our clients who take this slow and steady approach do much better in the rankings than those who panic and force SEO tactics.
If you have the time to read on, here are a few more important tips for MSPs when it comes to SEO.
Stop obsessing about keywords. Keyword tracking is a thing of the past. Focus more on search traffic, and analyze how much is coming your way. Keywords will vary from location to location and computer to computer. Basic tracking is good—But keyword tracking is definitely a thing of the past.
Longer articles are better than short ones. They should contain between 800 to 1,000 words for Google to take notice
Google Business is Key. How many reviews do you have on Google Business or Google Local? (Whatever they are calling it today.) Go after reviews on a consistent basis. Help your clients provide the feedback you’re looking for.
Leverage the Media. Go after and share stories with your local media. Work within these outlets so they’ll cover your stories. Share a local news story about 3 times a week.
Yes—This takes effort, time and commitment. But if you want to grow your SEO rankings and your MSP business, it’s essential.
Ulistic can do the “heavy lifting” if you don’t have the time or talent. For more information or assistance, contact me (Stuart Crawford) at (716) 799-1999 or info@ulistic.com
Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
I want to start MARKETING my managed services business and creating a steady stream of new business opportunities.
Start With Ulistic. Enter Your Details Here.
Let Us Improve Your Lead Generation Efforts
MSP Lead Generating Website
Get Found On Google
Share Great Information
Create Strong Social Networks
Book Your Complimentary 50-Minute, No Obligation MSP Website Review With The Ulistic Team.
Buy Marketing Services Now
Looking to achieve stratospheric success with your MSP sales and marketing.
Increase your close ratio by 80% overnight with our highly-effective 17 step sales and marketing process.
Fill in your information and download the 17 Step Sales and Marketing Process.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.