Recently, I had an awesome conversation with Michael Nelson. Michael is an entrepreneur (owner of TLC Tech) in the tech industry and author of the highly-rated book, Goals that Matter: The Deceptively Simple System to Achieve Every Dream.
Michael took me down the road of his personal journey. There was no fluff in this conversation; Michael was very straightforward and to the point. This conversation with Michael was packed with great stories, business insights, strategies, and tips on goal setting, tips on goal tracking, and how to stay accountable for achieving those goals.
Michael shared how some business owners may focus so much on the business that they leave little to no room to create a balance between other aspects of life. Michael shared some great tips on how business owners can create that ever-important balance.
We’ve always been told about the importance of setting goals. However, when it comes to setting goals, many of us have tried and failed many times. For many, it has always seemed difficult to construct a system that would be effective in helping them turn their big dreams into a reality. In Goals that Matter: The Deceptively Simple System to Achieve Every Dream, Michael shares simple goal-setting tips that readers can implement into their own lives.
One of the important aspects of goal setting is to establish a solid vision of your future so you will know exactly where you want to go. When you set goals, you will know what you want to get done quarterly, monthly, weekly, and even daily. When you set goals, you will have peace of mind in knowing that if you stick to your plan, you will be working on some of the most important things you should be working on.
Will it take some work and effort on your part? Certainly. Only honest and hard work will help you face the challenges and difficulties that come your way. There is no substitute for it. It is important to also be focused on using your time and energy to work towards other goals, such as personal and family goals.
For anyone who has ever been on his or her own goal-setting journey, it is not uncommon to become frustrated. However, it is important to find a system and a strategy that works to your advantage so there will be less frustration and more excitement and satisfaction.
The Wheel of Life: A Self-Assessment Tool
Many business owners struggle to find clarity around what they truly want out of their business lives and personal lives. Many business owners operate by instinct, and sometimes it works. However, this often leads to business owners not taking full advantage of their potential because there is no solid structure in place. The Wheel of Life is a great tool for helping you create more balance and success in your business life and personal life. It is a great foundation tool for goal-setting.
The Wheel of Life tool is a great way to identify which areas in your life are off-balance. It usually consists of six main areas of your life. It helps to identify how much time you spend on a certain area of your life and how satisfied you are with that particular area. The Wheel of Life can be used as a form of reflection. It will allow you to determine what needs to be changed in order to be happy and successful.
The Wheel of Life is the perfect tool to begin your journey on creating balance, happiness, and success in your life. Using the Wheel of Life tool will allow you to gain more insight into your life and how satisfied you are in various areas of your life. You will create targets that will show you how to move from Point A to Point B. You will have a better idea of how you are going to move from where you are to where you want to be.
What goals do you have? What changes do you want to make? What actions will you need to take to get there? When you have the answers to these questions, you will have an effective action plan.
Set Goals That Matter
Goals are something that we all talk about. We all know what goals are and we all know that we need them. The idea of having a goal is easy, but making those goals happen the way we envision them is not always simple. In Goals That Matter, Michael shares a methodical way to set goals that matter. Michael also shares information on how to work the system and realize every goal.
Anytime we start our journey to work towards any goal, the obstacles and challenges we face in the beginning will not be the same issues that will be faced at the midway point of the journey. Typically, in the middle of the journey, we will have a better idea of what we may face down the line. After realizing what we may face ahead, we begin to make adjustments and adapt to what has taken place.
When improving your marketing and sales is a goal for your MSP, goal-setting and monitoring the key performance indicators (KPIs) on that journey will be critical to ensuring you have everything you need to get to the next level. As an MSP, improving your marketing and sales can be tied to your services, market reach, customer service, and marketing activities.
The ability to provide a high level of service will not only allow you to maintain strong relationships with clients but will also allow you to attract new clients. Since attracting and acquiring new clients is such a critical aspect to growing your MSP business, understanding how to set the goals that will get you there is critical.
By setting critical goals, MSPs can build accountability and close the gaps in their current and future plans. Documenting your progress may seem daunting, but the payoff will certainly be worth it. Focus and patience are things that not everyone has today, but Michael’s book teaches us how to determine what’s important and how to stay focused on those goals.
If you are looking for more resources and tools that can help your MSP achieve its goals, contact Ulistic LP today.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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