When we visit Boston Logan airport, the Legal Sea Foods restaurant is our favorite place to eat. While this particular Legal Sea Foods tends to be fairly busy and crammed full of people to maximize capacity, the food’s always great. But there’s one issue: the service is generally mediocre. On a recent return trip home, we stopped once again at Boston Logan airport for our customary layover – and our usual lunch or dinner at Legal Sea Foods. While the food was great as usual, the service was exceptionally terrible!
Our server was slow and gave the impression that he didn’t care about us – from forgetting to bring part of our order to failing to refill our drinks. Overall, we weren’t impressed at all. Once we left, we started thinking, should we ever go back to Legal Sea Foods? And not just this specific one, but any of them, ever again? The awful customer service quality left us questioning the entire chain!
Consider this: Ulistic spends over $200 per month at Legal Sea Foods during our layovers at Boston Logan airport. That’s $2400 a year or $12,000 over the next 5 years! And as a result of terrible service, we won’t be visiting Legal Sea Foods during our future travels. After all, the servers saw us as simply another table filled, instead of seeing the true value we bring to their organization.
Do You Truly See the Value Your Clients Bring to Your MSP Business? Your Service Levels Are One of Your Primary Marketing Tools!
While happy clients tell a few friends, unhappy clients tell a lot more than a few. So ask yourself the following questions:
- What am I doing to impress my clients?
- Do I make them feel special?
- Do I show them I truly care about their business?
- Does my staff understand the importance of ensuring happy clients?
- Does our culture turn our clients into the best marketing tool available?
Ready to improve your service levels? Invest in our 2-day onsite marketing and sales strategy session! We’ll come on site and spend two days working with your leadership, sales, marketing, and other staff members to plant the seed of success. Contact us at firstname.lastname@example.org to sign up now.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.