Free Google Advertising Credits
Google and Alphabet CEO Sundar Pichai announced that it has set aside $800 in ads and loans to help government organizations and small businesses respond to the COVID-19 pandemic. Google like any business has been affected by COVID-19. Its ad business has taken a major hit as many small businesses have stopped advertising their services. Giving away hundreds of millions of dollars in advertising credits will help get some of these businesses back to Google’s advertising dashboard. Small to mid-size companies are the backbone of the economy, representing up to 90% of businesses according to the World Bank. The coronavirus pandemic has caused dramatic shifts in consumer buying, and the Google ad credit is being used to help businesses continue to engage with their customers.
Ad Credits Are For Existing Customers Only
Ad credits are only available to advertisers who have been active during the past year. That means if you are a Small to Medium Business (SMB) and open a new Google Ads account, you will not be eligible for credits. Ad credits will only be available to advertisers who have been active since the beginning of 2019.
Credits Will Be Available in the Coming Months
The ad credits will not be available immediately, starting in late May, Google will begin rolling out the ad credit in phases. Over the following months, eligible customers will be notified and will see the ad credit applied in their Google Ads account. There’s also no indication of exactly how many credits each customer will receive at this time.
Credits Available on All Google Advertising Platforms
Using your credits will not be limited to Google Ad words. Any companies running Google Retargeted ads, YouTube advertising and advertising on all other Google advertising platforms are eligible for these credits.
Google Ad Credits WIll Expire
The Google Ad Credits must be used by the end of 2020 and won’t be carried over until next year. Before you jump into the Google advertising space, it’s important to understand what’s involved in creating a Google advertising campaign, after all, you don’t want to waste money on advertising that doesn’t work.
Effectively Engaging Your Audience with Ads
Even if you receive Google Ad Credits, it’s more critical than ever to ensure your advertising is effective. During a pandemic such as we are seeing now, consumer behaviors are constantly changing. Online advertising is one way to keep your managed IT managed service customers and potential customers up-to-date. You can continue to communicate the information you think is most relevant during this challenging time especially when it comes to communicating the importance of IT support, business continuity, and cybersecurity during these turbulent times.
Out-Market Your Competition
Google ads have built-in automated solutions that can help optimize your campaigns to ensure you target the right audience, with the right message at the right time. If you are looking to outsmart your competition as you weather the COVID-19 storm, Ulistic can take away all the headaches associated with planning an effective online marketing campaign that delivers results.
Ulistic specializes in providing business development services to Managed Service Providers. We understand the struggles IT services companies are facing during this crisis. Google Ad credits are a bonus and won’t last forever. In the meantime, it’s important to keep your momentum moving forward with advertising that works. We know how to leverage strategies that adjust your bids just right that will save on your overall marketing costs while still generating leads. Call (863) 451-3088 or drop us an email to firstname.lastname@example.org today for more information on how to make the most of your Google Ad Credits coming your way.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.