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Do you sometimes get the feeling that you are spinning your wheels and going nowhere in your business? Picture this: A snowstorm has pounded the east coast, yes, it does happen. You need to go somewhere urgently, so you get in your car and you start driving. There is a stop light at the top of a small hill and the road is very icy. You manage to stop without sliding backwards and the light turns green. You hit the gas and nothing but spinning. Do you press down on the gas pedal harder? Of course not… You will only spin your tires and use more energy and get nowhere.
This is what many of us do in our business. We think if we can put just a bit more energy behind our efforts, we will go further and stop spinning our wheels. Sometimes to get up this hill, you need to stop and back down the hill and take another run at it. Sometimes we need to do this in our business as well.
Here are five disastrous habits you must stop doing in your managed IT services business right now before you run out of energy and drop dead:
When I attended the Entrepreneur.com event last December in Long Beach, one of the speakers opened my eyes to how we must hire new employees. No more interviews and hiring the wrong person. We are now going to audition every single person. Three to five days, paid time…lets see if they cut the mustard.
We have all done this. We have bills to pay so we pick up every loser client out there and they turn out to be a disaster. Scrutinize your clients just as much as they scrutinize you. Do your background checks on them and make sure they are good for you. Say NO if they are not.
I live in Myrtle Beach during the winter and one of the things I love to do every day is take a walk on the beach with my dog, Archie. Archie loves it and it give me some time to think without being a slave to my email. It is only an hour a day and you must make time for it.
The old saying “the early bird gets the worm” is so true. Why do most successful business owners get up early in the morning? There’s got to be some truth to this…I have been getting up at 5 AM since I was a private in the Army, and it seems to have worked well for me.
Stephen Covey reminded us in his book “The 7 Habits of Highly Effective People” that you must continue to sharpen your saw. This ties into point 3. You need to step back from the day to day grind and learn more about your craft and sharpen your skills. You need to do this everyday.
There are many more tips I can share with you. These are just five basic ones to help you get your managed IT services business back on track.
I have one bonus tip: Find clients that you love to serve. Eric Taylor from IT Simplified shared this with me. He fired all his non-vet clinic clients a few year ago and focused in on one single vertical. He loves animals and he loves technology. Eric is very happy today and has a thriving MSP business in Charleston, SC.
If I can help you in anyway, give me a call at 716.799.1999 or drop me an email at firstname.lastname@example.org. I would love to talk and share tips with you.
Stuart Crawford serves as Creative Director and CEO with Sebring, FL and Fort Erie, ON-based Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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