Creating video content to promote your IT managed service and posting these videos on YouTube is a great way to promote your business. YouTube is the second-most used social media network globally, with more than two billion active monthly users.
Creating video content to promote your IT managed service and posting these videos on YouTube is a great way to promote your business. YouTube is the second-most used social media network globally, with more than two billion active monthly users. However, don’t settle for promoting your company on one single channel. Putting your videos on Facebook can expand your reach and help you target potential customers you wouldn’t have gotten acquainted with any other way. There are currently over 2.4 billion active users on Facebook every month, and Facebook videos get over eight billion views every day.
Naturally, putting up video content isn’t enough. You have to know how to create the right type of content and use Facebook to promote it effectively. Here are some tips that can help you get more Facebook video views.
Use Facebook Premiere
Are you hesitant to record a live video on Facebook? If so, Facebook Premiere is the easy answer to your problems. It allows you to record a video and put it up as a live broadcast. All you have to do is upload your video and then hit the “Premiere” button to have it aired as a live broadcast. You can choose the time and adjust settings to ensure the broadcast is appealing to your target demographic. As the video airs, stick around to answer comments and questions from people watching your show – the personal connection will help people remember your video and your company.
Use a Title, Captions, and Subtitles
Would you like to dramatically increase the odds of potential customers watching your videos to the end? If so, adding captions and subtitles is a must. Recent statistics show that a whopping 85% of Facebook video views have no sound as customers prefer to watch them on mute. Thankfully, adding subtitles to your content isn’t hard as various video editing programs allow users to add subtitles post-production.
Titles are also important as they grab a user’s attention before the video starts. Make sure the title accurately reflects the content of the video. It should be clear, not clever. It should tell users what they will get out of your video content and why they should watch it. Captions are likewise important as they grab a user’s attention the first few seconds after they hit play.
There are two ways to get video content on Facebook. You can upload the content directly to your page or upload it to a site such as YouTube or DailyMotion and share the links on your page. Statistics show that native uploads, content uploaded directly to your page, get more views than content shared via a link. What’s more, the interaction and share rate for natively uploaded videos is far higher than for linked ones.
Choose Your Audience
It seems counterintuitive to select an audience when you want as many people as possible to view your videos. However, Facebook uses relevance as a key factor when deciding which content to post on a person’s news feed. Selecting a target audience will help your videos get more views in the long run because those who are most likely to click on your video content will be able to see it clearly in their feed.
To select your audience, you need to start by uploading your video to Facebook. Next, click on the target-shaped icon in the lower left-hand corner. The feature allows you to select your audience based on gender, age range, location, and other factors. Make your selection and then publish the video.
Boost Your Video with Facebook Ads
You probably won’t want to use Facebook ads for all your video content, but the feature can come in handy when you have a particularly important video. You can select who will see the video when it will be promoted, and other options to ensure your video gets widespread coverage. You can also limit Facebook Ads to stay in line with your marketing budget. Do some research before using this feature to ensure your video marketing generates a high return on investment for your business.
Partnering with the Experts
Creating video content for Facebook and other channels is a great way to help professionals and business owners know your IT service. However, it can be time-consuming to create and promote content, especially if you aren’t tech-savvy and/or have a lot on your plate. Outsourcing marketing to a professional can help you save time and ensure your marketing hits the mark and attracts people who need and want your services.
Ulistic is a unique marketing firm that focuses on meeting the marketing needs of IT managed service providers. Unlike many other marketing firms, we understand your business, what makes it tick, and how business owners desperately need what you have to offer. We’re familiar with technical jargon and know how to help you identify your target audience and reach them effectively without draining your marketing budget. Our team offers a holistic marketing package that includes SEO, email marketing, social media marketing, website development, and sales development to help you create an awareness of your company and services, help potential clients understand the benefits of working with your firm, and make it easy for business owners who want your services to sign on the dotted line.
Are you tired of creating video content that doesn’t get enough views to justify the time and hard work you put into the creation process? Give us a call at your convenience to learn more about our services or to schedule an appointment with our marketing team. We take pride in our work and look forward to helping your business grow by leaps and bounds now and in the future.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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