Backlinks to a website are one of the key ranking factors for a webpage. Generally, the more quality links you have to your page from other websites, the more organic traffic you will generate for your site.
The arrival of flexible work environments has added to the complexity of work. A challenge many businesses are facing is the integration of contingent resources with today’s ever-changing workforce to create a productive and efficient work environment. Over time, more employers have turned to Managed Services Providers (MSPs).
As a Managed Services Provider, you take on the responsibility of providing IT services and support to companies of various sizes. You do your best to leverage the latest trends in MSP marketing and create various opportunities to grow recurring revenues and strengthen your business. You need a refined marketing strategy that will allow you to attract members of your target audience and seamlessly guide them through your sales funnel.
If you already have strong content on your website, it is important to perform a separate content audit to ensure you are getting the best out of your marketing efforts. Performing an audit of your content will help you gain insight into your website, including information about your individual pages, such as the following:
Pages that are generating the most traffic
Pages that have the most backlinks
If a page on your website receives a significant number of hits, but that page also has a high bounce rate – you will need to determine why this is happening. On the other hand, if one of your pages is filled with links but the organic search visibility is poor, you will likely need to make improvements to onsite optimization to ensure that there are no wasted efforts.
Improving Your Canadian MSP SEO With an Enhanced Backlink Strategy
Backlinks to a website are one of the key ranking factors for a webpage. Generally, the more quality links you have to your page from other websites, the more organic traffic you will generate for your site. When your MSP site has links from other websites, you will build both page and domain authority for your website.
Backlinks play a major factor in how search engines determine your authority. If you have backlinks that are not relevant, Google will immediately see that as a red flag and this will negatively impact your ranking. How can you determine what is considered a relevant backlink and what is not? A relevant backlink should have the following:
Does the link come from a reputable and trusted source? Is the link from a site that people trust, such as a local or nationally-known source? A backlink from trusted organizations is not easy to receive, so search engines generally view those links as more valuable.
Did you pay for the link? Using paid backlinks will result in search engines penalizing your MSP site. Even though it may sound tempting to pay for backlinks so you can have as many as you want without having to work hard for them, do not pay for backlinks.
Domain Rating is similar to Domain Authority – Domain Rating shows the strength and quality of your website’s backlinking. The rating system uses a 1-100 score – higher scores are better. Using the Domain Rating system, you can get a general idea of how good your backlinking is and where improvements can be made to gain a higher search engine ranking. While creating a content and backlink strategy are vital to improving your ranking, here are some steps you should take that will help your ranking before implementing your backlink strategy:
Check a site’s Domain Authority
Check a site’s Domain and Page Authority
Check a site’s Domain Rating
How To Get Good, Quality Links for Your Canadian MSP Site
One of your goals with backlinking is to garner quality links. Preferably, you will want links from websites that have their own good Domain Rating. Recently, I discovered something interesting while working on something for a client. I discovered a great source that has an impressive Domain Rating of 81, according to Ahrefs. The site? Websites.ca. Websites.ca is an online directory for Canadian businesses. One of the great things about this site is that it is a follow link and not one of those annoying nofollow links. A nofollow tag on a link tells search engines to ignore that link. Since nofollow links do not pass PageRank, they will likely have very little impact on a site’s search engine rankings.
If you are a Canadian MSP, get your business listed on the site. It will not cost you anything to have your site listed on websites.ca. When trying to enhance your backlink strategy, it is important to remember that Google will view most search requests as if they are local. It will benefit your MSP marketing plan to reach out to local sites before venturing out to contact organizations that are outside your current location. It is essential to have your MSP show up in a local search.
Also, search engines such as Google will generally give an advantage to .ca websites for searches that take place in Canada or for searches that are about Canadian topics. When it comes to search engine optimization (SEO), leveraging any advantage and opportunity can definitely give your website a boost in leads. When establishing your presence online, there are several competing priorities and decisions that need to be made. From choosing the right type of platform and creating the type of website content your target audience needs, you will always find yourself weighing the advantages and disadvantages.
Building strong backlinks and doing it the right way is one of the main aspects of SEO that will help boost your rankings and grow your website and your MSP business. It is possible to get high-quality backlinks from domains you would never have thought of. The ability to use your MSP website to market your MSP relies on several tactics and techniques, and acquiring backlinks is one of them.
Now that you know a little more about backlinking and how an effective backlinking strategy can give your MSP website a boost in Google rankings, are you ready to apply these strategies? Engage with Ulistic today to find out how we can help your Canadian MSP get noticed.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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