Short answer = YES
But Seth Gordon in Miami sums up the majority of MSP websites out that Ulistic runs across every day servicing the marketing needs of managed service provider.
Mr. Gordan to the best of my knowledge is not an MSP but speaks the truth about the majority of MSP websites in mass production out there. The endless list of mass produced MSP websites, many say the exact same thing..rarely inspire any business owner. But here is the kicker...many MSPs are unique, they are inspiring, they have great characters...so why does their MSP website look like something out of the cracker jack box?
I will add my 2 cents for what it is worth...many MSPs also hide behind a collection of vendor logos (even vendor logo such as ConnectWise or Autotask that mean nothing to a professional small business owner) thinking that their target market is going to impressed by these "shields of honor".
Your target market simply wants to know "is your MSP capable of taking care of their needs?"
My advice..stop the practice now of precanned MSP websites that say the exact same thing as your competitor...find your true voice and tell your amazing story and be open and honest about how you help people. Share your WHY and make sure it aligns with the market's WHAT.
This is a great read...I hope you enjoy it...if you need a MSP website that captures your true character...then speak with Ulistic. Our $297 monthly website package can be your unique voice. Just call us at 716.799.1999 x102 to learn more.
Stuart
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Every now and then I am asked for a link to my "web site." Historically, I hem and haw and say "it's being updated." Well, I LIE! I just sent THE TRUTH to a guy in the UK I may or may not do business with...depending on how he reacts to THIS:
Dear______
Thanks for connecting on LinkedIn.
You asked if I had a web page…and the answer is no.
I killed my last one years ago when I realized that all web pages for all consultants read like love letters from the person’s grandmother.
He’s smart.
He’s talented.
He’s charming.
He’s resourceful.
He can do wonders for you!
AND….he is able to select very attractive clip art pictures and graphics to accompany the blarney in the text.
Blah!
I think you will find pretty much whatever you need to know about me and my firm in my LinkedIn profile.
www.linkedin.com/in/sethgordonmiami
Plus I am attaching a list of some of our past clients to give you a sense of the range of our work.
I hope we can meet soon.....
Seth
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