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A look at why Medium is an essential platform for managed IT services and content marketing.

Marketing content and managed IT service can be rather difficult given the vast amount of competition on the market. However, we’re going to explain why Medium is one of the most effective platforms on the market when it comes to your service’s content. With this being said, here’s a look at why Medium is an essential platform for managed IT services and content marketing.

What Is Medium?

Medium has been called many things, but one of the best descriptions of it could be “the YouTube of blogging” (stated by Anil Dash). Created by Twitter co-founders Biz Stone and Evan Williams, Medium was intentionally created to be known as “a great place to find content”.

What does that mean? Well, the site has a recommendation system that’s set up an awful lot like Reddit, meaning that content most voted can rise to the top of its relevant categories and be exposed to more individuals who may be unfamiliar to your service. In addition to this, Medium has human curators and an algorithm system that allows new and exciting content to reach audiences that have had no introduction to your service.

Why Medium Can Benefit Managed IT & Content Marketing

Once you publish content on Medium, the reasons to publish more content on the site is glaringly clear. Such things you’ll notice that will help you further develop your brand would be:

  • No Display Of Date/Time – As Medium removes the date and time on posts, it allows recommended content to go to a relevant Collection (how Medium stories are organized). When your post is liked or “recommended”, the piece goes higher in its ranking (in its given category).
  • View/Reads/Read Ratio/Recs – Medium works in an incredible way that offers much more than the views and likes your content is receiving. For example, Medium displays how many reads (people visiting your posts) your content is getting and how many people are actually reading the full content. This information allows you to curate future posts that drive traffic to your brand.

In consideration of the above, Medium may be one of the best solutions for managed IT services and content marketing. Thankfully, Ulistic is the trusted choice when it comes to staying ahead of the latest MSP Marketing tips, tricks, and news. Contact us at 716.799.1999 or send us an email at info@ulistic.com for more information.

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